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70% Netflix Users Prefer it Free with Ads – Survey 25 November 2016
According to a recent survey of about 3,100 Netflix, Hulu consumers by Digitalsmiths, some 69.4% said they would prefer a free service inserted with some ads. And some 83.3% said they’re willing to watch one to four commercials in a 30-minute period. Out … Continue reading
Global OTT devices and services market to grow at 20.6% CAGR amid 2016-2020 28 October 2016
According to a new report released by Research and Markets, the global OTT devices and services market to grow at a CAGR of 20.6% during the period 2016-2020. The report stated Amazon, Apple, Facebook, Hulu and Netflix to remain the … Continue reading
63% US broadband homes subscribe to OTT 28 October 2016
Parks Associates has released its list of top 10 OTT services of the year, based on the number of subscribers. No doubt, Netflix remains on top in charts but, to much surprise services such as Sling TV, Showtime, and CBS … Continue reading
How to Win your OTT Audience? 26 October 2016
Hola Guys! We have covered the “10 Tips for Selecting the Right Video Streaming Platform” in our last blog and we’re happy you guys have enjoyed it so much. And now that you know what all you need while launching … Continue reading
The Rise and fall of Gaming Consoles as Media Centers 24 October 2016
While game consoles were historically considered as much of a toy, they have now evolved into offering a whole lot of functionality for a far mature audience. From the Brown Box to Nintendo Switch (arriving March 2017), and from 10 … Continue reading
Multiple Streaming Service Subscription Raises 50% in 3 Years 14 October 2016
According to a new research in the video streaming industry, 16% of SVOD population in US holds multiple streaming service subscription, up from 10% three years ago. The research found out that the ‘self-bundlers’ to subscriber to different services such … Continue reading
OTT Penetration falls with Rising Prices 07 October 2016
According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of … Continue reading
Yahoo View Video Streaming launches on iPhone 27 September 2016
Preceding to the launch of Yahoo View, a video streaming platform, Yahoo has now launched the service through an iPhone app in the US. The app features curated content from Hulu and allows viewers to watch a variety of series … Continue reading
AT&T to launch DirecTV Now video streaming service before 2017 22 September 2016
AT&T announces the launch of its much awaited video on demand platform DirecTV Now by the fourth quarter of 2016. The service is said to stand strong at the likes of Sling TV, Hulu and HBO Now and come with a … Continue reading
SVOD Revenues to Double by 2021 19 September 2016
According to a recent report by Juniper Research, subscription video on demand revenues will double up from $14.6 billion this year to reach $35 billion (€31 billion) by 2021. However, the market leader Netflix’s model may become a little difficult to sustain. … Continue reading
