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Consumers want OTT packages to be priced $30 or less 15 September 2016

A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe … Continue reading

What is OTT? 14 September 2016

From 1% in 1995 to 40% of the world’s population using internet today, number of people consuming entertainment video content over internet has increased dramatically. A lot has changed in the way people watch TV today, thanks to the OTT … Continue reading

US Viewers Set Pace for Global SVOD 09 September 2016

According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading

OTT adoption has increased by 12% in US since 2014 02 September 2016

A recent research has found out that the OTT VOD service providers such as Netflix, WWE Network and Hulu are the major drivers of higher broadband consumption among US viewers. Parks Associates announces that the adoption of OTT services has increased … Continue reading

Connected devices are powering OTT Subscriptions: Report 02 September 2016

A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected … Continue reading

YouTube Red quickly gains 3% viewers in Pay TV market 02 September 2016

A recent survey states that Google’s YouTube Red subscription VOD service is attracting 3% viewers in the Pay TV market, keeping ahead of other newly launched VOD platforms such as Dish Network, CBS and Sony. Netflix remains on top having captured … Continue reading

Google to soon launch a VR Platform – Daydream 31 August 2016

According to a Bloomberg report, Google is all set to launch its virtual reality platform Daydream in the coming weeks. The company is spending huge in virtual reality films and programs as part of plan to prepare content for debuting service. Google … Continue reading

Hulu turns free, Yahoo View to take over the ad-supported video platform 10 August 2016

Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and … Continue reading

Video-on-demand survey finds 65% of viewers would block ads 05 August 2016

In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading

Poor USA homes use free to air TV, OTT video accelerating 26 July 2016

GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have … Continue reading