A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe … Continue reading
From 1% in 1995 to 40% of the world’s population using internet today, number of people consuming entertainment video content over internet has increased dramatically. A lot has changed in the way people watch TV today, thanks to the OTT … Continue reading
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
A recent research has found out that the OTT VOD service providers such as Netflix, WWE Network and Hulu are the major drivers of higher broadband consumption among US viewers. Parks Associates announces that the adoption of OTT services has increased … Continue reading
A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected … Continue reading
A recent survey states that Google’s YouTube Red subscription VOD service is attracting 3% viewers in the Pay TV market, keeping ahead of other newly launched VOD platforms such as Dish Network, CBS and Sony. Netflix remains on top having captured … Continue reading
According to a Bloomberg report, Google is all set to launch its virtual reality platform Daydream in the coming weeks. The company is spending huge in virtual reality films and programs as part of plan to prepare content for debuting service. Google … Continue reading
Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and … Continue reading
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have … Continue reading