Written by: Roshan Dwivedi
A recent survey states that Google’s YouTube Red subscription VOD service is attracting 3% viewers in the Pay TV market, keeping ahead of other newly launched VOD platforms such as Dish Network, CBS and Sony. Netflix remains on top having captured 54% of viewers, up from 49% in the last year. Second comes Amazon Prime having 24% viewers up from 23% last year. Hulu remained on third with 12% share.
Among recently launched services, CBS managed to attract 1.7%, seeing no growth from the last year. Dish’s Sling TV captured 1.5%, slightly up from 1.2% last year. Sony’s Playstation Vue service declined to 1.4% from 1.7% market share in the last year.
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