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Netflix surpassed cable TV in terms of number of subscribers in the U.S 20 June 2017

Netflix has put an end to the dominance of cable TV. According to Statista and Leichtman Research Group, at the end of March 2017, cable TV had 48.6 million subscribers v/s 50.9 million Netflix subscribers according to the Statista and … Continue reading

Anti-Piracy alliance formed by major content providers 15 June 2017

An Alliance for Creativity and Entertainment (ACE) which is a global association created for reducing online piracy has been formed by around 30 content creators and on-demand entertainment companies. Some of the big names include Amazon, Bell Canada, CBS Corporation, … Continue reading

Data consumption of popular video & audio streaming apps compared 14 June 2017

There are tons of video and audio streaming services that exist today that make it easy to access and stream videos and music anywhere, anytime. When not connected to Wi-Fi, streaming on apps like Spotify, Apple Music, Netflix, Hulu or … Continue reading

Cable usage on the decline, video streaming on the rise 12 June 2017

Internet users prefer streaming video than cable according to a new research conducted by CBS. According to a study by Fluent LLC based on cable and TV habits of internet users, 67% of people from all age groups used some … Continue reading

Young millennials prefer OTT rather than broadcast content: Study 07 June 2017

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein … Continue reading

Downloadable video apps have great growth potential 05 June 2017

A great buzz has been created in the SVOD industry segment due to Amazon, Netflix and Comcast’s efforts to offer consumers downloadable video. However analysts and video vendors remain skeptical on the extent of its potential expansion. Netflix announced in … Continue reading

Demand for long and short-form content drives VOD growth to $77bn by 2024 26 May 2017

According to Ameri Research, superb demand for programming in various forms and lengths is going to be a big contributor driving video-on-demand (VOD) market growth making the market worth to be $77.7 billion over the next seven years. Worldwide media … Continue reading

Spending rising sharply for OTT ad Revenues 25 May 2017

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad … Continue reading

Hulu adds new features 24 May 2017

Hulu is including some new features shortly after it launched a new experience alongside the beta launch of a live TV streaming service that includes a cloud DVR component. Related: Hulu Launches Live TV Beta New features and improvements will … Continue reading

Hulu seeks to enhance the TV experience with it’s live TV service 18 May 2017

During its newfront presentation as reported by Streaming Media, two weeks ago, Hulu launched its live service, which offers subscribers over 50 live channels and the company’s on-demand library for $40 per month. Although it looked like a simple combining … Continue reading