Advertising Revenue - Latest updates on Advertising Revenue
Roku to launch an OTT Advertising Measurement Service 19 January 2018
Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a … Continue reading
Spending rising sharply for OTT ad Revenues 25 May 2017
The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad … Continue reading
Facebook Q3 Revenues to Soar due to Streaming and Videos 04 November 2016
Over last few years, video views on Facebook has taken up huge. Facebook has been trying to promote both user generated as well as advertising videos to gain the traction of streaming and videos. Due to the huge popularity of … Continue reading
