OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.
OTT Platforms - Latest updates on OTT Platforms
25% Of Consumers Are Watching Paid-OTT Services 21 January 2016
Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times … Continue reading
UK Millennials Pose Real Threat To Pay-TV 19 January 2016
In LEK’s analysis — its first in-depth analysis of millennials’ life stages from living with their parents to starting their own families — the research firm found that one of the most important challenges comes from millennials’ planned reduction in … Continue reading
Analysis of Millennials Highlights Major Threat to Traditional TV 18 January 2016
Major UK TV companies face the growing threat of the millennial generation’s preference for new media channels, according to research by L.E.K. Consulting, the global strategy consultancy. One of the most important challenges comes from millennials’ planned reduction in spend … Continue reading
TV Still Preferred But OTT Catching Up Fast In Canada 18 January 2016
TV is still the No. 1 medium for daily consumption in Canada, but the internet is not far behind. The vast majority of consumers in the country spend time with both every day—as well as with radio. Data cited by … Continue reading
Innovation & Localisation Key To Content Growth For OTT & SVOD 18 January 2016
Even in a TV world with hyper choice, original concepts and local creativity will be critical to boosting TV and Web production, says Eurodata’s annual International TV Trends Report. The data for 2015 found that more than 8,500 new TV … Continue reading
SVOD TV Shows Numbers Are Out 15 January 2016
A question that the TV industry has been musing, and fretting over, for quite a while is ‘How many people are actually watching shows on Subscription Video On Demand?’ There is constant talk of the landscape changing and audiences getting … Continue reading
Only 23% Indians Ready To Pay For Online Video, Finds Vuclip 14 January 2016
Downloads via torrent are dominant in India as compared to download through other subscription based OTT platforms, according to a Global Video Insights Report by Vuclip, which says that only 23% Indians have shown the propensity to pay for video … Continue reading
Survey Claims Malaysians View Mobile Videos Primarily At Home 14 January 2016
Over-the-top (OTT) video-on-demand (VOD) is on the rise worldwide, heralded by Netflix, which recently launched its service in 130 countries. Of the features that define an OTT content player, a survey of 500 Malaysians revealed that they consider the top four … Continue reading
Survey Claims TV Dollars Moving to Digital 12 January 2016
Despite what appears to be a hot scatter market for television commercials, media buyers say that the shift of advertising dollars from TV to digital is accelerating, according to a new Wall Street research report. Cowen & Co. surveyed about … Continue reading
Pay TV’s Evolving Relationship With OTT Video 12 January 2016
According to PwC’s Videoquake 3.0: The Evolution of TV’s Revolution report, 91% of US consumers said they could see themselves subscribing to cable in 2014; just one year later, that number has fallen to 79%. The research also shows that … Continue reading
