OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.
OTT Platforms - Latest updates on OTT Platforms
Paid users, not downloads, matter for OTT platforms 24 May 2016
With traditional OTT platforms like Netflix, having launched OTT video platforms in India, one of the biggest Entertainment Production Houses, Balaji Telefilms Ltd is set to launch its own video streaming platform. The platform called ALT will be launched next … Continue reading
OTT video platforms up the game 20 May 2016
OTT video services are becoming mainstream. Video accounts for a majority of data traffic in most regions. With the growth in demand and competition among online video platforms, the focus is now on quality of service and quality of experience. … Continue reading
Will Pay TV & OTT platforms co-exist? 22 April 2016
Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading
OTT platforms in India need more concrete policies 22 April 2016
According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading
How can OTT platforms succeed: NAB 2016 19 April 2016
Online video experts at Monday’s NAB Show panel gave out pointers on the timing of getting into OTT. One big revelation is that knowing the audience is most important, and being flexible enough to change directions as technologies keep changing … Continue reading
Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
Content Discovery Investments Now Paying Off For SVOD 28 January 2016
The trend toward the shift in the time spent on subscription over-the-top (OTT) and video-on-demand (VOD) services from pay-TV firms could be down to investment in recommendation and discovery services, a Digitalsmiths report reveals. In its Q3 2015 Video Trends … Continue reading
OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016
Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, … Continue reading
CFA Claims US Customers Overpay $14 Billion Annually For Pay-TV 25 January 2016
The Consumer Federation of America and Public Knowledge sent a letter to the Federal Communications Commission urging the agency to begin a rulemaking proceeding to reform the video set-top box market. According to Consumer Federation of America’s analysis, pay-TV subscribers are overpaying … Continue reading
Ovum Lists Top Streaming Trends From CES 22 January 2016
Leading research firm Ovum has released a selection of top trends discernible from the show floor at CES in Las Vegas earlier this month. Chief among them, in terms of their relevance for OTT platforms, was the expected effect the global Netflix expansion … Continue reading
