The year 2021 is not going to be ordinary. It will carry the baggage of an active pandemic, a permanent change in consumer spending, and a massive boom in subscription-based businesses. While the former two are beyond control, the … Continue reading
According to research, the rate of cancellations for OTT platforms among the U.S. broadband households has been steady at 18% over the past three years. The average subscription length for OTT platforms is 30 months overall. SVOD giants such as … Continue reading
OTT giant CBS All Access is forecasted to double its OTT subscribers figures to 8 million subs in 2022. With SVOD platforms focused on churning out original content, CBS All Access is all set to increase its original content production … Continue reading
According to Magid Media Futures study, original and exclusive programming is the driving factor for consumers when they decide to subscribe to an over-the-top video service. Andrew Hare, VP of research for Magid, in an interview with Digital News Daily, … Continue reading
According to Internet y Consumo Audiovisual 2017 report by Carrier y Asociados, 66% of connected homes in Argentina watch OTT content, which is up from 51% a year ago. Consumers attribute this rise to content accessibility (full seasons on demand, … Continue reading
According to a new Parks Associates research, some 31% of U.S. broadband households subscribe to multiple OTT services, which is nearly one half of the 63% of U.S. broadband households subscribing to at least one OTT service. The most popular service … Continue reading