No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
75% of LATAM Pay TV providers offer IP based OTT services 07 September 2016
According to a recent report, one in every six Pay TV providers have launched their own OTT service offerings in last five years and over 75% of them already providing IP based services. The report states that 70% of these Pay … Continue reading
OTT adoption has increased by 12% in US since 2014 02 September 2016
A recent research has found out that the OTT VOD service providers such as Netflix, WWE Network and Hulu are the major drivers of higher broadband consumption among US viewers. Parks Associates announces that the adoption of OTT services has increased … Continue reading
Connected devices are powering OTT Subscriptions: Report 02 September 2016
A recent study has found out that OTT VOD services are far ahead of traditional TV and broadcasters when it comes to using connected devices. The report states that more than 25% OTT video service subscriptions were purchased through connected … Continue reading
CBS launches an Ad free OTT service 02 September 2016
CBS has realized that viewers don’t like watching Ads, specially when they have already paid to watch an OTT video streaming service. And thus the network is stripping off the ads from all its platforms for viewers who are willing … Continue reading
Roku Upgrades its Line of Devices 02 September 2016
Roku, one of the leading names in OTT VOD service industry is all set to upgrade and refresh its entire line of devices. The company is renaming its brand device names. The base model Roku 1 will be replaced by Roku … Continue reading
20th Century Fox launches OTT App in Mexico 31 August 2016
20th Century Fox Home Entertainment in partnership with Samsung and Mexican OTT provider Cinépolis KLIC announced the launch of a Video streaming Platform named “Los Estrenos del Momento”, which will feature on demand videos and movie releases information. The VOD service is … Continue reading
Rostelecom records 40,000 IPTV Subs in Penza 30 August 2016
The Russian Telco, Rostelecom recently announced that it has acquired over 40,000 subscribers in the Penza region. The telco declared that the figures grew by 20% year by year by June end this year. The IPTV VOD platform added about 6,500 new subscribers … Continue reading
BizWireTV to launch Mobile and OTT TV Apps 29 August 2016
Business Wire’s video-news show is all set to launch its apps with mobile as well as over-the-top live streaming platforms including Apple TV, iOS and all Android platforms. The BizWireTV app will feature Business Wire’s top trending news stories, expanding their … Continue reading
Cable Companies in India are turning towards OTT 29 August 2016
India Ratings and Research states that traditional cable companies are slowly joining the growing OTT video-on-demand trend and planning to launch their own OTT platforms to gain this momentum. According to the Telecom Regulatory Authority of India, the total broadband subscribers were … Continue reading
