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Netflix surpassed cable TV in terms of number of subscribers in the U.S 20 June 2017

Netflix has put an end to the dominance of cable TV. According to Statista and Leichtman Research Group, at the end of March 2017, cable TV had 48.6 million subscribers v/s 50.9 million Netflix subscribers according to the Statista and … Continue reading

OTT Viewing trends – TiVo Report 19 June 2017

Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of … Continue reading

HBO GO to be launched in Latin America 14 June 2017

HBO is all set to launch its standalone over-the-top (OTT) service, HBO GO in major parts of Latin America. The subscription video-on-demand (SVOD) service is currently available in Colombia, Mexico, Argentina and Brazil since 2016. In rest of the areas … Continue reading

Low-income customers to benefit from low Amazon Prime membership rates 12 June 2017

In an attempt to entice low-income Walmart shoppers, Amazon prime (video streaming service) monthly membership is being offered at a discounted rate for people who are given government assistance. So anyone with a valid electronic benefits card or food stamps … Continue reading

Laugh.ly – Streaming service focused on Stand- Up Comedy 08 June 2017

Last summer saw the launch of video streaming platform: Laugh.ly which focuses specifically on comedy. All types of comedy with the spotlight on stand-up are offered on the site. The platform offers a search feature so users can search by … Continue reading

How to improve OTT Advertising 06 June 2017

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading

Microsoft’s beam will now be called Mixer 29 May 2017

Microsoft’s live streaming service formerly known as Beam will now be known as Mixer. Mixer is like a Twitch and YouTube Gaming’s competitor. Known for its low-latency videos, the new name Mixer is part of the larger, site-wide rebranding. The … Continue reading

Limelight eager to get its share of traffic in multi-CDN market 25 May 2017

Various CDN providers are used by OTT Platform providers as a way to improve global latency and service up-time. Video providers will allocate certain amounts of traffic to each CDN player in a multi-CDN approach. Rest of the traffic will … Continue reading

Music on Demand service launched by PEO TV in Sri Lanka 22 May 2017

New Music on demand – (MOD) service is being introduced by Sri Lankan service provider PEO TV. MOD gives users the opportunity to click on the MOD option on the main menu and enables them to purchase their favorite music … Continue reading

Fox launches Fox+ Streaming service 04 May 2017

Fox Networks Group Asia launched a new on-demand video streaming service today (May 3) that features more than 11,000 hours of the company’s most popular programming across different genres, from Hollywood films to TV dramas to live sports. Known as … Continue reading