Have you ever noticed that you often get notifications based on your activities on various online platforms?
So, you must have come across-
SMS notifications after signing up,
WhatsApp notifications after booking hotel,
Email notifications for the cart products you forgot to buy
SMS & WhatsApp notifications after booking movie tickets etc.
These all are the examples or use cases of a notification system or notification engine.
No doubt that the notification systems play a significant role in increasing customer engagement and business credibility. And if you too are an entrepreneur or business person, having a notification engine is mandatory for your website or app!
To give you a more clear concept of notification engines, here we will discuss the 5 key features of a notification system. So, let’s get started!
1. Triggering Notifications
It’s obvious that a notification engine will let you trigger notifications for various events (sign-ups, new purchases, empty carts etc.) and channels (emails, SMS etc.). Though how many channels and what type of triggers it will support depends on the notification engine you have opted for. A quality notification system allows you to trigger multi-channel, event-based notifications to your audience.
Use Case: X, the owner of a market research firm, has triggered email notification service for the new purchases. A is a customer, who has just purchased a research report on the automotive industry. A will instantly receive an email notification. This feature can have unlimited use cases for various events and channels.
2. Managing Notifications & Audience Lists
Most of the top-rated notification engines come with this feature. There can be frequent requirements to add, edit, and manage notifications, manage audience lists etc. And that is why it’s one of the key features for any notification engine.
Use Case: Y is the owner of a hotel and he wants to edit the message the customers get after checking in. With this feature, Y will be able to edit the content of the message, keeping the rest unchanged. Similarly, Y can add or delete customers in the audience lists, manage the triggers etc.
3. Mass Notifications
This feature is often included in triggering or creating notifications in a notification management system. With the mass notifications feature one can send a bulk number of notifications to a large audience.
Use Case: Z’s OTT channel has a large number of subscribers and he wants to send SMS notifications to notify them about the new bundle services. Without this feature, it will be impossible to send notifications to so many subscribers instantly with 0 error.
The best of the notification engines are designed to provide timely analytics. Such analytical reports give you insights on the delivery of your notifications, user actions, and others. This feature not only makes a notification engine more efficient but also helps you further in understanding your audience and serve them better.
Use Case: B has an online book store. B has triggered email notifications to notify the customers about the newly arrived books. Now, these analytical reports will give B the insights on how many customers have clicked the links shared or taken other actions.
5. Seamless Integration
Seamless integration implies smooth & fast integration of the notification system with your online platform as well as with the existing third party solutions. Such third party solutions may include other notification management systems, other products, solutions etc. Though this is a hugely sought-after feature, not every notification engine is equipped with this.
Use Case: C has opted for a notification system for his e-commerce store which already has multiple existing systems and softwares like billing software, email management solution etc. This feature of the notification engine will let it easily integrate with the e-commerce platform without any ambiguity.
The main purpose of a notification system is triggering & managing notifications. But to get more competitive advantage, you should always choose a feature-rich one.
Muvi’s Notification Engine Konviare lets you trigger and manage notifications from a single dashboard with 0 need for coding! Konviare is packed with the features like notification management, trigger management, multi-channel engagement, seamless integration, analytics and many more.
Take a 14-day free trial today to know more (you will get 100 notifications completely free during your trial)!