Written by: Roshan Dwivedi
Ever wondered, despite all that spending, rigorous promotions and strategizing, why your video is just not getting ranked? Well, before you start thinking that something is fishy, let me tell you that it’s not fishy, but it’s tricky. Wanna know, how? Check out here.
Let’s get this straight. Video SEO is not your traditional SEO. Video SEO is done to optimize your video to be indexed and rank on the search engine results pages for relevant keyword searches.
To get your video ranked in the universal search result is a tough task. For that, you need to pay attention to a couple of critical factors such as how your video is ranked for video related queries and how video-focused your website is. Sometimes it’s not possible due to the large volume of videos circulating every day. Rather you should try to reach a higher rank in video search. It requires a mix of tricks and an ounce of patience. Follow the below five golden rules. Trust us, good results will follow. And don’t forget to talk to us about your thoughts in the comment section below.
5 Ways to Optimize Your Video Search
Video Transcription
Be it on-demand video or live streaming, video transcripts are one of the most powerful features that keep your audience engaged. Transcripts help viewers watch videos without disturbing people around. Transcripts not only appeal to a wider section of the audience but also are SEO-friendly since there are additional texts on the page which can rank for several queries.
Engaging Thumbnail
The first thing a viewer sees about your video is precisely what a thumbnail is. Attractive thumbnail for videos is an indispensable entity in your CTR improvement strategy. More attractive the thumbnail, greater is the chance for the video of getting viewed. Always remember a good thumbnail can any day outplay a good title.
Attractive Title & Description
Thumbnails have got their own importance. But titles can hardly be ignored. Instead of putting random titles, first, ask yourself if the title of the video will match an average user’s search. Do you yourself find the title interesting enough to click? Hold back, spend time on keyword research and curate an attractive title and description for your video. It yields amazing results.
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Pin the video you want to be ranked on top
Google normally indexes one video per page. Search engine stops crawling for videos after the first video. So, avoid keeping multiple videos on the page where you want one particular video to be optimized. In short increase your video’s crawlability chance by making it the focus of the page.
Ensure not only the video but the whole page is SEO-optimized
An optimized video is not always your gate pass to your dream traffic, but you must ensure the whole page is relevant to the video and is optimized to get featured on the SERPs (Search Engine Results Page). For your video to be crawled by search engine, your page must be optimized for SEO. Organic traffic can be challenging and time-consuming but if your content strategy is on-point and you constantly produce high-quality content with SEO bits marked off, the ranking will surely come.
Promote-Promote-Promote
Power of social media is immense. Promote your content across leading social media channels such as Facebook, Instagram, Twitter, Snapchat etc. with prime focus on keywords. Create your own unique and relevant hashtag and join the fan communities. Start a discussion. Take part in a discussion and let them discover you and your offerings.
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