Entertainment has been redefined, and IPTV services are leading the charge. IPTV or Internet Protocol Television is growing like never before. According to Marketsandmarkets, the global IPTV market is estimated to be worth US $50.9 billion and is expected to grow to US $115.2 billion in 202,6 assuming a CAGR of 17.8%.
The growing demand for video-on-demand services and high-quality video has been the reason for the growth of IPTV across the globe. Companies such as AT&T and Verizon are fighting with the local cable TV service providers to get the most of the market share in the United States.
The market is flooded with IPTV service providers, and it’s important that you choose the right one for your streaming needs. Streaming on the internet is the new normal. Content is becoming increasingly global, and more and more people are cutting cords as we speak. Content consumption today is global, and so should be your approach while delivering content to your audience. Scheduled programming, live streaming, or on-demand content consumption, every video component relies on a good streaming software solution.
What is Internet Protocol Television or IPTV?
IPTV is a digital television broadcasting system that delivers video and audio content using the internet instead of traditional cable and satellite transmitting technologies. It provides a wide range of channels and programs that include live as well as video-on-demand content to its users in high quality. It stands for Internet Protocol Television.
The term first emerged in 1995 when Precept Software developed the technology. They called it IP/TV, which was a window and Unix-based application that had transmission capabilities to transmit audio and video traffic ranging from low to DVD quality.
While conventional television content distribution worked using satellite and cable broadcast systems, IPTV introduced the world to the power of internet-based video streaming via Internet Protocol networks. It is a more efficient way to transmit television programs as it works on a request basis and transmits only the stream requested by the viewer.
Its only limit is a mandatory internet connection, the world is slowly adapting to set-top boxes and routers that let TVs directly access channels for live transmission, time-shifted television, and video-on-demand services. The best IPTV services are essential for harnessing the power of IPTV and streaming TV channels.
Essential Components Required to Launch IPTV-like Scheduled Programming On The Internet
Unlike traditional TV streaming setups, IPTV streaming is fairly easier to operate for the end user. This also makes it more convenient for IPTV service providers to reach every corner of the world using the power of the internet. The best IPTV services are fairly easy to use in terms of end-user interface and their deployment, but deploying them is even easier thanks to software solutions like Muvi Playout. Let’s first have a look at what is needed to successfully launch a fully functional Internet TV streaming service.
Internet Connection
IPTV streaming is an internet-based streaming service. This means a powerful internet speed is mandatory to obtain the best streaming experience on IPTV setups. The basic thing you need is an active internet connection, combined with a computer to use Muvi Playout CMS.
Muvi Playout Subscription
Muvi Playout is the one-stop software solution that is built to launch internet-driven broadcast channels for the internet. Simply visit https://www.muvi.com/playout/ and take a free 14-day trial. Muvi Playout is a robust solution that seamlessly manages streaming across multiple platforms, effortlessly schedules content via a drag-and-drop scheduler, and provides industry-level content security with DRM-enabled protection.
Configuration & Setup
Configuration and launching channels are simple. Simply go to Muvi CMS and navigate to Playout and then to channels. Click on Create Channel and give the relevant descriptions. Choose between Linear or live and EPG time zone. Now that your channel is set, you can schedule programs such as movies, series, etc to your timeline.
Post that, you can enable the various encoding settings, enable DRM if you wish to, and then launch your channel. Once the channel is live, you can share the embed code or URLs with the public, enabling them to access your channel.
Launching a channel is that easy with Muvi Playout.
That’s all you need to care about while choosing your own live IPTV service. The fact that it is simple is the reason it has a massive global reach, and more and more people are looking forward to joining IPTV streaming and cutting the cord.

Difference Between Consumer IPTV & What Business Needs
Generally, when people talk about launching IPTV channels, what they actually mean is building a platform that can run scheduled programs as well as live streams via the internet, and that is made possible using cloud-based playout streaming software solutions. Additionally, along with that, if you’re looking for on-demand streaming, that is made possible using OTT streaming software such as Muvi One.
Essentially, if you’re looking for IPTV solutions, you are actually looking for a combination of scheduled programming and OTT streaming.
Launch Your Internet-Based Streaming Business With Muvi
With Muvi Playout, you can launch your own IPTV-like solution along with mobile and TV apps and generate revenue from your content. Built into the cloud, Muvi Playout has unlimited scalable storage options. Here’s why you should consider Muvi Playout for building your IPTV service WITHOUT any coding:
This was about scheduled programming or FAST channel setup. What if you wish to launch your very own Netflix-like streaming platform? We have Muvi One for it.
Muvi One can help you launch your fully functional OTT platform for websites, mobile & TV apps spanning across 14+ ecosystems. It’s completely secure, fully customizable, and comes with easy-to-use website and app builder tools that let you launch your platform without writing a single line of code.
Features of Muvi One OTT Builder
The list is actually quite long. Why not simply try Muvi One today? Get a free 14-day trial now.
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