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What Features to Look out for in a Video Ad Server? 18 June 2020

 

Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the right video ad server for both small-scale and enterprise businesses. Well, we are here to help. Read on to know the business-critical features in an Ad Server that helps you run a successful Ad-based video streaming service.

 

Features to Look out for in a Video Ad Server:

 

1. Multi-Format Ad Support

From display ads, retargeting ads, flash ads to social media ads, there are multiple advertisement formats available in the market to choose from. Be sure to opt for a video ad server that caters to most, if not all of the ad formats to enhance wider audience engagement. From mobiles, desktops to connected TVs, make sure the ads are displayed in every channel for maximum ad impressions and click-throughs.

Muvi Ad Server is multi-format ad-enabled offering massive scale for online video advertising.

 

2. Revenue Sharing Equation

Generally advertisers would pay publishers/content owners different amounts for impressions and clicks for ad inventory based on the value of that space to the advertiser. Different advertisers have different revenue rates so it is important to be clear on the ad revenue terms. 

As a content owner, you would want to keep most of the ad revenue share but sadly, that’s not the story in most cases. Here’s the sad part of the story- most ad agencies keep the lion’s share of the ad revenue. However, if you choose Muvi Ad Server, you can keep 100% of the ad revenue. The total revenue generated from the ads displayed on your website/app is entirely yours. Not to mention, Muvi Ad Server is the only ad server that offers this benefit.

 

3. Analytics & Reports

Make sure you collaborate with a video ad server that has reporting capabilities otherwise you will not be able to keep track of your ad click rates, impressions, etc leading to revenue discrepancies. Also, it’s always better to opt for one that allows you to customize the reports so you can extract the data you really want instead of just scanning through auto-generated reports.

Muvi Ad Server has an integrated Analytics & Reports management system that allows you to get customized advertisement reports in real-time!

 

4. Dynamic Ad Insertion Enabled Video Ad Server

How many times have you left watching a video due to slow ads buffering till eternity? Well, the answer is countless times! Here comes the importance of DAI or Dynamic Ad Insertion. Dynamic Ad Insertion is a technology allowing advertisers to play video ads into linear, live or video-on-demand, content. This is a crucial feature to look out for in an ad server in light of video content’s rise in popularity, as DAI technology produces a seamless ad insertion experience without loading or buffering.  

Muvi Ad Server supports dynamic ad insertion through which every video is transcoded in advance to meet the format and delivery requirements of each device, unifying the ads and video into a single stream in real-time. 

 

5. Cross-Platform Ad Delivery

As consumers switch between environments and devices, they expect a certain level of personalization in the advertising they see. This is where cross-platform ad delivery becomes effective allowing you to expand your reach across several channels to grab the viewer’s attention.

Muvi Ad Server specializes in cross-platform ad delivery allowing you to display ads across multiple platforms like desktop, mobile, laptops, and connected TV ecosystems.

 

6. Geo-Targeting

Geo-Targeting is the method of determining the geographical location of a website visitor and delivering different ads to that viewer based on their exact location. Some ad servers make it possible to geo-target down to the city and zip level which comes in handy to drive more click-throughs due to their relevance. Geo-targeting helps focus on a specific market, resulting in more relevant messaging and a better return on investment.

Make sure the video ad server you choose has a geo-targeting feature to specify a location, or a set of locations, in which you want the ads to show. 

 

What Muvi Ad Server Has to Offer?

Everything! From supporting multi-format ad delivery, dynamic ad insertion, analytics to geo-targeting Muvi Ad Server has it all. Using Muvi Ad Server, you can source ads from local businesses and manage your ad inventory in one place! Not only that, you also get to keep 100% of the ad revenue. No Minimum views required to open an account!

 

Bring more clarity upon your decision by taking a 14-Day Free Trial, now!

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Sreejata Basu
Sreejata is Associate Content Writer for Muvi’s Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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