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How to Use Video in Digital Marketing?

Sreejata Basu Published on : 07 February 2022
How to use Video in Digital Marketing


Still need convincing why video is important? With video’s popularity exploding in recent years: Now, with more than 250 million hours of videos watched each day on YouTube, it has become the new format of choice for youngsters. Today, video is a holistic business approach. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands. If you haven’t already, this guide will help you understand the use of video in digital marketing. Lets just say, if you aren’t creating video, you’re likely falling behind. 


How to Use Video in Digital Marketing?

The evolving landscape of video in digital marketing has evolved. Here are some ways you can use video as an effective part of your digital marketing strategy:



Use Video to Improve Search Rankings


Google’s algorithms have an everlasting love for rich content that contains a mix of text, images and videos. Adding videos to your content is an excellent way of getting your website in a better position on search engine results pages (SERPs) or featured as a rich snippet, which can increase your visibility. Also, when you use videos, people tend to share them which in turn helps you get more backlinks. Relevant backlinks are among the most important SEO ranking signals.


Just a few points to remember –

  • Don’t forget about the SEO aspect of your videos 
  • Make them more search-friendly by optimizing the meta tags and transcript
  • Insert your targeted keywords in the title, description and transcript. Also, check the transcript for typos and grammatical errors


Use of Video on Social Media


Posting videos on social media is a great way to promote your brand – be it using on-demand videos or going live. Creating and posting videos on social media should always help you drive toward your existing marketing goals. For example, if your goal is to get more people to download an ebook, you could create a short teaser or how-to video and post the full link to the Ebook’s landing page in the copy of your social post. Video can be funny, behind-the-scenes shots of everyday company life, FAQs answered in video form, client tutorials, or quick service and product overviews. 


For Twitter-

Brevity is the core message of this social platform – so, when teasing a blog post or piece of content on Twitter, always keep your video short and sweet.


For Facebook and Instagram-

  • For Facebook, make sure your video works with or without sound. The reason their silent auto-play strategy works so well is because of this rise in mobile video views and the way people scroll through and consume content on social media when commuting to work or doing daily chores.


  • Facebook also favors longer videos in their newsfeed algorithm. The goal with this shift is to better surface videos that are most relevant to the viewer. 


Embed Video to Websites


It doesn’t matter what products or services you are selling, embedding videos on your website has shown improvement in website user experience. Videos are often the best choice for presenting complex, unfamiliar information to visitors. Consider creating video tutorials and manuals, for example, to show your customers how to use your products. For instance, embed Facebook videos to effectively reach and engage a broader audience.


Website videos can vary from a short introduction to your team or an overview of your products and services. However, having one prominently displayed video on your homepage is necessary for today’s marketing climate. 


One useful tip is to keep your videos short to make them user-friendly. You don’t want to bore your audience with lengthy videos especially when they land on your webpage for the first time. And to accommodate impatient consumers’ need for speed, make sure your videos load fast. Ensure you use a HTML5-based video player for maximum compatibility across multiple platforms.


Muvi offers a fully featured website with pre built elegant and responsive designs/templates that are easily accessible and viewable through any Desktops, Laptops, Tablets, Mobiles as well as any other devices running a HTML5 compatible browser (e.g. Gaming Consoles or Media Boxes).



Use Live Videos on Social/Websites


Your audience expects and welcomes live content. And what better way to engage your audience than going live on social or your official website. Did you know that millennials love live content as 82% prefer live video over social posts from a brand. Live streaming on social media and your website encourages engagement that increases your conversion rate. 

Choosing to live stream on Facebook, LinkedIn, Instagram, and TikTok is tricky as each platform offers a unique audience and perks, which can make it tougher to call the shots. So try implementing best practices for individual platforms separately. To maximize your reach, try simulcasting or going live on both the channels at once with the help of Muvi. 

Also Read: Simulcasting : The Ultimate Guide to Live Stream to Multiple Destinations


Video Ads Enrich PPC Campaigns


Videos act as a great marketing tool and can make engaging ads for your pay-per-click campaigns. Google has more video ad formats, including non-skippable in-stream ads and bumper ads. Social media platforms, like Facebook and Instagram, also let you post video ads.

The crucial element of PPC video ads is targeting. Choose a platform or website that matches your target market, business and the search intent of the user.



Repurposing Old Content into Video


How-to posts are often the lengthiest form of content that marketers create and use. So, by taking these informative blog posts and making some necessary edits you can carve out some amazing informative videos. All you need to do is go through the post thoroughly and figure out the key details you want your customers to know and convert it into a short, attention-grabbing video with a catchy CTA.


Wrapping Up,

Younger generations like millennials and Gen Zers love to consume content in the form of short and snappy videos. For companies and marketers who want to keep up with the rapidly evolving digital marketing arena, incorporating video content on every level of their marketing strategy is a must.

With the option of opting for an enterprise video streaming platform like Muvi, it’s easier than ever to dip your toes into the digital marketing world. 


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Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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