Live streaming has become highly popular over the decades making it widely adopted across several sectors. E-learning on the other hand has emerged as more than a necessity for learning in this era of ‘new normal.’ In 1999 the word ‘e-learning’ became well-known as coined by Elliott Masie at his TechLearn conference. E-learning in its true sense can be considered to have existed since the 1980s with the introduction of personal computers. With time it evolved and grew to become a whole new sector beyond just learning over the internet.
As stated in a recent market report, the global e-learning industry is expected to surpass US $370 billion by 2027 while growing at over 14% CAGR from its benchmark of US $144 billion in 2019. This also implies that this sector has become more competitive than ever with the availability of so many e-learning platforms/businesses. New trends, strategies along with unique approaches, tools, and systems are getting adopted by various e-learning businesses.
If there is one thing that has taken the e-learning businesses to the next level, that is definitely live streaming. Live fitness classes to live doubt clearing sessions – live streaming is everywhere enhancing the effectiveness of such online learning sessions. No matter whether you are a new entrant or want to scale up your e-learning business – you must know that live streaming can improve your overall business score by manyfold. In this blog we will walk you through the importance of live streaming in e-learning so that you can utilize it in the right way.
Importance of Live Streaming in E-learning: All You Need to Know
1. Real-time Engagement with Wider End-users
Online learning has become a necessity since the outbreak of the COVID-19 pandemic, but even before that e-learning was a popular way to learn diverse courses, skills, and subjects – digital marketing to cooking. Undoubtedly e-learning is more efficient to reach out to a wider audience base or pool of end-users but what it lacks is – real-time engagement with them. Live streaming bridges this gap by reaching out to the audience in real-time. Q/A rounds, live doubt clearing sessions, live discussions – these not only help in live audience engagement but give them the feel of better learning, and direct engagement with the online trainers. This is one of the major reasons why live streaming has become an integral part of any online e-learning platform.
2. Better Brand Presence
Live streaming regularly for various purposes helps in brand recognition, and overall better brand impact among the end-users. Regular live streaming on various e-learning courses, topics, customer queries, or simple live videos to engage customers lets them get the feeling of quality learning, and helps them keep connected with your brand.
With a myriad number of e-learning platforms available in the market, it becomes quite tough to keep your brand visibility high. Live streaming is one of the easiest ways to establish a better brand presence and avail other facilities such as word of mouth promotion, higher customer acquisition rate, better customer retention rate, and others. Launching your own branded live streaming platform is all you need to do to achieve this.
Live streaming definitely makes up for the shortcomings of online learning like lack of one to one sessions, giving the feel of brick and mortar learning institutes, and personal doubt clearing sessions. These all can be achieved through live streaming so that the end-users can avail quality experience in lesser cost compared to the traditional learning. The cost-effectiveness is applicable from the business perspective as well, as it lets the e-learning platforms improve their overall service quality without spending a hefty amount of money.
4. Quality Content
An e-learning platform often revolves around its content in different formats. Gone are the days when e-learning content formats used to be limited within a handful of options like VOD (Video On Demand), AOD (Audio On Demand), PDFs etc. Live streaming is what takes the entire online learning experience to a whole new level. As more and more e-learning businesses are opting for live streaming as a new content format, to keep up with the race of delivering quality and better content, you must explore this option for your e-learning business.
5. Higher Profit
High profit is one of the ultimate goals of your e-learning business and live streaming gives you the scope to increase it further by doing collaborations, putting sponsored ads on your live streams from the relevant brands and more. You can also monetize your exclusive live streaming content by giving access to limited end-users through your subscription plans.
Above pointers describe the prime reasons for adopting live streaming for your e-learning business. With the world going through a digital revolution, e-learning is such a sector that requires real-time streaming and audience engagement to serve the purpose better and you can crack it like a pro by opting for a competitive live streaming solution for your e-learning platform.
Muvi Live, the enterprise-grade live streaming platform comes with its dedicated e-commerce solution that lets you achieve all these easily without needing much technical interventions. Take a 14-day free trial today and witness your e-learning business improve like never before (no credit card needed)!
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