Live streaming with an enterprise live streaming service gives you many benefits as against free video platforms. With the help of a professional live streaming platform, you can host your first live stream event with little to no technical know-how. This blog will give you all the information you need about live streaming app with a paid enterprise-level live streaming service.
Setting up your own enterprise live streaming requires technical skills and experience that the average business professional doesn’t have. You can always set up your own in-house live streaming platform by hiring developers but the process is extremely labor intensive, expensive and time consuming.
If you aren’t yet very familiar with streaming technology, we will recommend you to go for the easiest and more affordable option of opting for a professional live streaming service. A live streaming service already has pre-built features to match your live streaming requirements and makes it easier for you to broadcast your live event with just a few clicks, with zero coding knowledge!
Here are the reasons why broadcasters use professional live video services for broadcasting live events:
Live streaming with free video platforms will only give you average quality streams. For professional live streaming, you need an enterprise paid live streaming platform that has a robust infrastructure and a good content delivery network (CDN) to achieve high-quality video.
A CDN distributes your content using the CDN’s own server to any corner of the world producing lag-free high resolution videos. If you stream on your own, there is a high possibility that you will clog your servers.
Muvi Live partners with top-tier CDNs like Amazon AWS to deliver buffer-free videos anywhere in the world!
For tips to improve video live streaming, read our blog, How to Improve Live Streaming Quality?
There is a lot of value in recording your live video streams for on-demand playback and other uses. In particular, live stream recordings are great for reaching new audiences, extending engagement, and providing content for your true supporters. It’s also a good option for monetization. Not all video platforms will give you this feature, especially if you are live streaming via online free platforms.
With Muvi Live you can record your live videos and get the ability to save on costs by archiving and reusing live streams as per your needs.
The ability to track the success of your live-streamed event is crucial in understanding audience behavior and content creation. Most professional streaming services are equipped with tracking tools and analytics dashboards to help you evaluate the outcome of your live event. Analytics tool helps you evaluate metrics like How many people have watched your video, Average viewing time, Average engagement rate, video CTR, etc.
Having the right mix of analytics can not only help you entice new customers, but also retain subscribers and help you scale your OTT business exponentially. Video Analytics metrics are one of the key elements that can help you understand your video performance and help make informed decisions.
For more information on Video Analytics, read our blog 4 Important Video Analytics Metrics to Increase Viewership
Nowadays viewers use smartphones to watch content. Since consumers today view almost half of all video content online through a mobile device, the odds are that the majority of your viewers will tune in via mobile streaming.
Hence live streaming through your mobile device is an important feature to look out for in a live streaming platform. Make sure you use an HTML5 video player as its compatible nature allows viewers to access your live stream anytime, anywhere.
Video monetization is an exclusive feature of an enterprise live streaming service as they are equipped with a variety of tools for video monetization.
You can opt for pay per view live streams that charge viewers to watch your live stream just like they’d pay for a movie ticket. You can also monetize your videos by opting for a monthly subscription.
A video paywall is necessary for SVOD and TVOD monetization. It’s up to you to choose the payment plan that works for you and your live streaming requirements.
Also Read: Video Monetization Options- What to Choose?
In order to promote distraction free streaming, opt for an enterprise live streaming service that integrates a customizable player where you can incorporate your brand logo. Not only can you customize the branding, but you can select functional elements of the video player. It is up to you to decide what buttons and controls your player has, in addition to whether or not the player is responsive. Also make sure the player can be embedded in 3rd party sites for easy discovery. Customization is an important element as it promotes your brand name instead of hosting videos on free sites like YouTube.
Free video hosting platforms like YouTube or Facebook do not give you any premium video security features making it impossible to limit access to your content. Since more than 80% of global online piracy can be attributed to illegal streaming services, it’s imperative to opt for a secure live streaming platform that has in-built tools for protected streaming like watermarking, DRM, encrypted streaming, etc. This keeps your content and video CMS safe from hackers and it allows you to control who has access to your video players.
For more on security, read our blog Securing Premium Video Content: How to Protect your Exclusive Content?
Live streaming is a technical job and can be tricky for beginners. It’s obvious to go through a few bumps on your streaming journey and here’s where 24X7 customer service will come in handy. Luckily, using a live streaming service typically means you have access to a knowledgeable customer support team when troubles arise.
Muvi Live has an industry-leading support team of skilled developers, engineers, streaming specialists and project managers that offer a wealth of real world expertise to guide you in the best way possible.
Overall, live streaming platforms help you showcase and monetize exclusive content while enjoying the benefits of safe and protected streaming. Hope we have been able to make you understand why you should invest in an enterprise live streaming service instead of free video hosting services.
Still not sure which live streaming service to choose? Take a 14 day Free trial of Muvi Live to check out our exclusive features.
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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