The post COVID-19 era witnessed a lot of changes across industries, especially digital transformations and adoption to constantly changing virtual and hybrid business landscapes. It was imperative that corporations wanted to jump on the bandwagon to capture the market. As a marketer at any experience level, keeping up with these changes isn’t always easy.
Lets see what the coming year has to offer for marketers.
Streaming Video Marketing Trends for 2022:
Short Form Video Marketing
Short-form content marketing is on the rise and has emerged as the most effective trend marketers are currently leveraging. Its the leading streaming video marketing trend for 2022.
The findings of a recent survey has proved that more than 31% of global marketers currently invest in short-form video content, 46% of them consider the strategy effective when it comes to performance and engagement. As for the coming year, the report shows that a lion’s share – 89% of global marketers plan to continue investing in short form video content. Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics.
64% of SEO marketers call mobile optimization an effective investment. Consumers spend more time on mobile devices than anything else. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.
And, as millennials and Gen Z audiences continue to spend more time on their smartphones, mobile-optimized digital experiences will be even more vital to consider as a business to connect with these fast-paced generations.
2021 has witnessed a considerable growth in influencer marketing and the coming year will optimize this growing trend further. Infleunceer marketing has evolved from a commonly-used marketing tactic to a well established practice.
When marketers collaborate with influencers and industry thought leaders, they can expand brand awareness amongst their audience and garner a fan base from the influencer’s own audience.
Well, most marketers can’t afford celebrity influencers but that doesn’t make them shy away from collaborating with micro influencers. Reports suggest 56% of marketers who invest in influencer marketing work with micro-influencers. Although they have fewer followers, their posts often pack a higher level of engagement. Since they are more people-like and still have not managed to achieve a ‘god-like’ celebrity status, their audiences are actually more likely to trust their opinions and recommendations.
Live content will lead social media format
Live audio/ video content is going to dominate the social landscape in 2022 as well. Nowadays, product-aware consumers are increasingly looking for relatable and authentic content from brands. Live video streams and audio chats have garnered a deep trust and connection with the already-informed audience.
Live content enables the audience to get a clearer picture of the product and they are able to connect with experts in a more uncensored and authentic environment. Other live audio/video features like comments, engagements or hand-raise opportunities allow audiences to interact directly with those hosting a stream.
Voice search is the most effective streaming video marketing trend they used in 2021 and a majority of them plan to increase their investments in 2022. By now, you’ve probably used one of the many virtual assistants out there, like Siri, Alexa, or Google’s virtual assistant. Marketers implementing voice searches empower users to get the answers they want and need. They can ask questions in a casual, conversational tone and in return, get a high-quality and accurate response.
Tag @Muvi with #ThoughtsdayLeadership on Twitter and share your thoughts.
See you in our next Thoughtsday Leadership segment!