Video monetization platforms have become crucial players in the media landscape. In 2024, video content creation is not just a hobby, it is a multi-million-dollar industry. And, video monetization platforms are offering creators opportunities to not only share their work but also generate income from their passion.
According to Cisco’s Global Internet Traffic Forecast 2023-2028, by 2024, video traffic is expected to make up 82% of all global Internet traffic. That is why videos are being used by everyone in 2024, from businesses and brands to influences.
A 2023 Influencer Marketing Hub report indicates that 68% of brands plan to increase their influencer video marketing budgets in 2024. Also, a Social Media Today report found that 89% of marketers believe video content is an effective way to increase brand awareness.
Hence, it is needless to say that hundreds of videos are getting published on the internet every single day. But, have you ever tried to generate revenues from the same? If you have, then we will tell you better ways to monetize your videos today. And if you haven’t, we will tell you how to get started with video monetization, and then leverage the best video monetization platforms to generate millions. So, let’s get started!
Video monetization is all about publishing your videos online and generating dollars from them. It is like turning your video views into cash! The more views on your video, the higher your revenue.
This process of generating revenue from the videos you create can be done in multiple effective ways. Platforms like YouTube or Patreon let you show ads before, during, or after your videos. People watching those ads earn you money.
You can also charge viewers directly to access your content or sell them cool merchandise related to your videos. Also, the best video monetization platforms like Muvi One let you choose from multiple monetization models, including subscriptions, pay-per-view, ads, paywalls, and more!
Let’s address the basic question first. How to compel anyone to pay to watch your videos? Well, you can simply restrict access to your videos, and ask them to pay to access the content. You can restrict access to your videos at three different levels:
You can allow your viewers to enter your platform, but ask them to pay to watch the videos. But for that to succeed, you will have to create video content according to the demand of your followers, so that they want to watch the videos.
One of the best ways to monetize your videos in this way is the pay-per-view method. This method charges viewers a one-time fee to access individual videos or series. Common examples of pay-per-view monetization include educational or training content where the user has to buy the course to access the content.
You can also restrict access to your platform altogether. Then ask your viewers to “Subscribe” to be able to log in and access content from your platform.
Though it might seem a bit strict at first, creating subscription plans to access on-demand, live, and audio content available on your platform can be one of the most effective ways to monetize your content in the long run.
Till now, we have discussed ways to restrict access to your videos. But you know what, restrictions do not always work, and in the long run, might lead to limited viewership. So, there is another way to generate revenues from your videos without restricting access to your content or platform. You can monetize your videos by inserting ads and promotions into them.
So how does ad-based monetization work? It works in two ways:
The second one is relatively simple. When your videos have high views and engagement, sponsors of different products and services pay you to add their advertisements to your content. This is one of the highest-paid monetization methods present in the market, but it takes a lot of time to build your brand to be eligible for it. You won’t get any sponsorship from day one! But for the first one, you will need the help of a video monetization platform.
Video monetization models are the ways or processes of generating revenues from your videos. Let’s have a look at the most commonly used and profitable video monetization models to sell your video content.
The SVOD monetization model allows users to watch video content by paying a certain amount of subscription fees. Although the name includes video on demand, it enables users to watch live videos with the same subscription plan.
The best example of SVOD being the most profitable monetization model is Netflix. Netflix offers a wide range of subscription plans to users, which led it to be the most preferred OTT platform in the year 2021.
This model allows platforms to display ads before, during, or after your videos. You earn a share of the revenue generated when viewers watch or click on the ads. Your viewers get to enjoy shows and content for free, but your platform makes money by showing the ads.
The ads are inserted via a complicated technical process that involves multiple stakeholders. It’s a common way for creators to earn income without charging viewers directly.
Viewers in TVOD pay a one-time fee to watch video content. It depends on the business, whether to give lifetime access or a temporary one. This monetization model is profitable for content covering multiple genres and industry niches.
A video paywall is a way to grant access to your video content on the spot. You hide your content behind a paywall. Viewers who want to watch your live video have to pay a fee (one-time or subscription) to unlock access.
This is ideal for exclusive live events, workshops, or behind-the-scenes content. Think of it as buying a ticket to a virtual event to enjoy live content unavailable elsewhere.
In 2024, a video monetization platform is the best place to monetize your videos. And our experts have handpicked the best monetization platforms for your videos, which are listed below:
We will go through them in detail in our next section.
Monetizing videos is not as simple as it looks. You will have to find the right monetization platform to get the most benefit from video monetization.
So, to help you out, here are the top 10 video monetization platforms, each offering unique features and services. To find the best fit for your business, kindly pay keen attention to their details.
Muvi One, being a leading video streaming platform, supports video monetization tools for both VOD and live streaming. Muvi enables content owners to generate revenues from video content through multiple monetization models like pay-per-use, subscription, ad-based monetization, video paywall, and coupons.
Try Muvi One for FREE! Sign up here to start your 14-day FREE trial today! No credit cards needed!
Muvi’s pricing plans differ from those of enterprises and regular users. Pricing for video creators starts at $399/month, while enterprise packages range up to $3900.
Being a high-end video streaming platform, Brightcove empowers VOD and live-streaming content with ad-based monetization.
It allows you to customize your video streams with ads using server-side ad insertion using ad blockers and supports video ad standards like VPAID, VMAP, and VAST.
Currently, the pricing information is not available on the website. If you want to learn more about the pricing structure, you can contact the company directly.
Dacast is one of the prime leaders in video monetization, assisting in monetizing VOD and live streams through paywall solutions.
With Dacast’s advanced built-in paywalls, which are accepted in 13 different currencies, broadcasters can facilitate active promos and global payments with control rates.
Dacast offers a Starter plan for $39/month, an Event plan for $63/month, a Scale plan for $188/month, and other customized plans as well.
Kaltura is an online video streaming platform that provides a highly customizable inbuilt tool for simplifying the subscription billing process and helps in tracking revenue. It supports integrations for SVOD, AVOD, and TVOD monetization models.
To know about Kaltura’s monetization pricing structures you need to get in touch with the company representatives.
Uscreen is a TV-grade video hosting platform that supports subscription and PPV (pay-per-view) built-in monetization models. It is designed to generate revenue for international OTT streaming service providers like HULU and Netflix.
Varies from $70 to $399 on a monthly basis.
Cincopa offers various monetization features to generate revenue from your video content. It supports both advertising and subscription models.
Cincopa offers three tiered plans (plus custom options) starting at $25 per month. Lower plans have limitations on features like video storage, traffic, and functionalities like pre-roll ads.
Vimeo offers several monetization tools to help you earn from your videos. It primarily focuses on subscription and pay-per-view models.
Vimeo paid plans start from $20 per month, and go up to $108 per month.
Patreon doesn’t directly function as a video monetization platform but creates a space for fan-supported revenue generation. Create different membership tiers with varying rewards like exclusive content, early access, shout-outs, or merchandise discounts.
Patreon takes a 5% platform fee (plus payment processing fees) from your earnings. There are no upfront costs.
Twitch caters specifically to live streaming, offering various features to help content creators, particularly gamers, generate revenue.
Twitch takes a cut of revenue generated from subscriptions, Bits, and advertising. The exact percentage varies but is typically around 50%.
YouTube, the world’s largest video platform, offers a diverse set of viewers to the creators. It caters to various content types and audience sizes. But for video monetization, it offers limited options.
YouTube takes a cut of revenue generated from ads and channel memberships (typically around 45%).
With the ever-evolving OTT video streaming market, having a video monetization strategy with the right set of video monetization models helps in transforming it into revenue-generating assets.
By choosing Muvi One, you can effortlessly create your own branded video streaming platform and unlock unlimited revenues through your videos. Our enterprise-grade video streaming and monetization features will make content delivery, promotion, and revenue generation seamless for you!
Take a 14-day free trial of Muvi One to learn more about its exclusive monetization features and get started with accomplishing your video monetization goals. Start your free trial now!!!
A video monetization platform is a digital platform that allows creators to upload and share videos, and earn revenue from their content. The creators can earn revenue through various models like ads, subscriptions, or pay-per-view. These platforms handle the technical aspects like video hosting and payment processing, ad insertion, letting creators focus on creating and promoting their content.
Video monetization platforms offer creators several benefits:
A wide range of content can be monetized on video monetization platforms, including:
Written by: Debarpita Banerjee
Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.
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