Video content management systems or Video CMS are crucial to store, organize, modify, and manage large volumes of online videos, images, and text files and other content. While for any online business handling online videos, video content management plays a crucial role, it is even more important for the video streaming or OTT businesses.
By offering a centralized and secure system for diverse video, image and other content storage, segregation, sharing and presentation, a video CMS simplifies all the associated complex and lengthy tasks.
It is important to have a clear knowledge on video CMS, if you are operating in the video streaming industry. Not only will it help you manage it better but also, help you choose the best video streaming platform provider that comes with a competitive video CMS.
A video content management system or a video CMS refers to an in-built content management system that helps an organization upload, store, segregate, access, modify, collaborate and share & publish videos, and video meta-data as well as live streams in large volume securely.
It offers a centralized, scalable and secure platform to manage diverse video and other media files of various formats. Not only does it help handle your video and other content assets but also helps you scale them seamlessly.
Apart from its core functionality, there are certain other features that determine how efficient a video CMS is. Before we walk you through the top features of a video CMS, let’s know its importance/top benefits.
Undoubtedly this is the main purpose of a video CMS / content management system. Be it sorting videos based on video file types, or modifying outdated videos to offer your viewers with the latest video content – it offers an all-in-one solution to manage everything.
It offers a centralized system from where you can handle all as per your requirements – performing bulk content actions, scaling up your video content volume and others. The same applies to other forms of content as well.
A video CMS helps you have complete control and accessibility to your video assets, performing certain tasks like modifying, deleting and upgrading them. You don’t need to depend on any third-party, additional system or tool which in turn ensures complete control and accessibility to your centralized video content, as well as the relevant web pages and app.
It lets you control everything related to your video and other content on your app and website at the same place in a hassle-free way. Also, it helps in role-based access control by providing access to certain set of videos to a group of users based on their role
With a quality video CMS, you don’t need to worry about video encoding and transcoding. It comes with an in-built solution to compress raw videos into manageable formats and convert encoded videos from one format to another.
By taking care of this major part for any video streaming business, it helps save time and additional investment while ensuring security, speed, and accuracy during the process.
Be it delivering live videos to your viewers or streaming recorded on-demand videos, a video content management system helps them store, access and share in the right formats without any ambiguities. Its in-built online video player management solution lets you customize and ensure seamless video playback.
Now that we have a better understanding of why you need a video CMS, let’s walk you through its top features. While opting for a video streaming platform provider, you must ensure that its video CMS has these features.
A video CMS offers complete support for multi-format content including videos, images, texts, live streams etc. It offers an all-in-one solution for storing, managing, or modifying these diverse types of content irrespective of how enormous they are in quantity.
Be it importing bulk images for your latest video posters or importing large video files – a quality video CMS simplifies all such tasks with its bulk content import feature. Also, it lets you take other bulk actions like updating or deleting videos in batches.
This feature may not be in all video content management systems, but it’s highly recommended to opt for a video CMS that comes with this feature. This enables you to have a 360 degree view of how your video content is doing.
With this feature, you can get a complete picture of the KPIs (Key Performance Indicators) of your videos like average watchtime, audience attention span, peak hours, bounce rate and others. Which in turn helps you analyze and optimize them further.
Metadata refers to a set of data that provides information about other data. Metadata management is crucial to ensure that all your data are FAIR – Findable, Accessible, Interoperable, and Reusable.
A quality video CMS comes with the inbuilt solution for metadata management ensuring that all your data have these qualities and there are no complexities regarding the same.
People management is an important feature for any video CMS. This refers to hassle-free management of different people associated with different content of your video streaming platform such as composers, artists, cast, crew, and others. You can also update, modify or delete the relevant information easily as required.
Security is pivotal for any online business and your video streaming business is not an exception, especially, when it comes to handling bulk online videos and other content. Geo blocking is a must-have feature for any video CMS that lets you block access to your videos for certain geographical regions.
An advanced geo blocking feature should also give you the liberty to block only specific videos as well as the whole video streaming app or website. Also, you should be able to unblock easily whenever you want.
A good video content management system offers a compact multi-language support by letting you implement multilingual subtitles and audio. It is crucial to ensure that the audiences from diverse demographics have a good viewing experience irrespective of their languages. It is also highly useful while scaling up your business by expanding it to new geographical regions.
Starting from designing specific web pages to displaying, managing and updating complex static web pages – this feature of a video CMS simplifies everything by giving you greater control.
A competitive video CMS should also let you capture your audience/consumer information from the dashboard to take the right actions.
With this feature of a video CMS, you can easily categorize your videos, images, texts and other content files, sort them as per your convenience as well as apply your preferred filters to search and access them easily.
For any video streaming platform, there are both types of content available, single part – which you can upload as a whole and multiple parts which may have two or more parts such as web series, episodes, series of events, video tutorials etc. This feature of a video CMS helps manage such content with ease without any chances of mixing up.
This advanced feature of a video CMS lets you link content of different formats with a specific video through automatic content recommendation. For instance, if you are steaming a sports video and want to link some relevant sports merchandise from your store with it, this feature will let you do that just through a few button clicks.
This is a significant feature for any video CMS. This feature gives you a compact solution for managing the online video player. Managing subtitles, dual audio, customizing the look and feel of your videos – these all become easy with this feature.
A content partner portal enables your potential partners to contribute with their diverse content. Not only does this help you keep more variety in your content for your audience, but also reduces your overhead of creating additional content from scratch.
So, if you want to have this facility, you must ensure that your video CMS has this feature and it gives you enough authority and flexibility to handle it such as reviewing your content partners’ content, approving and making them live, adding or removing content partners etc.
This feature of a video CMS gives a robust layer of security and anti-piracy protection to all your video and other content. Adding or modifying watermarking and forensic watermarking, screen record protection and management, multi-DRM security features management – you can do it all from a single dashboard.
This feature lets you take the content from any other asset and display it in your web/app page without needing to duplicate it. You can easily create and manage web series, podcast series, elearning content, and others with this feature.
Single sign on is a user authentication feature that enables them to login to multiple applications with a single login credentials. This helps in easy and improved authentication for your video streaming app/website/platform.
The video content management system of your video streaming platform majorly contributes to its performance, especially how well you can manage, customize or improve it. So, you must focus on its top features while opting for a video streaming platform provider. While the video CMS comes inbuilt with any video streaming platform provider, its features may vary widely.
However, the above information will help you assess them and make the right choice. Muvi One, an one of its kind of audio/video streaming platform provider, is equipped with a highly powerful video CMS that comes with all these competitive features and more. Furthermore, its no-coding solution and simple-to-use dashboard simplifies your tasks further. Take a 14-day free trial today to learn better (no credit card needed)!
A video hosting platform stores your video content in its server and helps you deliver the videos on the viewers’ preferred devices while a video content management system helps manage your videos, images, texts and others like modifying, accessing, searching, sorting or filtering them.
Some of the top features of a video CMS are bulk content import, metadata management, people management, categorization, and video player management, to name a few.
Some of the top advantages of a video CMS are – better video content management, enhanced control and accessibility, improved security and streamlined workflow for the relevant activities.
Written by: Ishita Banik
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.
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