Today watching shows on TV has evolved from a world of limited options to a world of unlimited choices. The future of watching shows is OTT (over-the-top). According to research by Parks Associates, the number of households subscribing to an online video platform will cross 265 million by 2022. The global OTT subscription market is …
The digital landscape is constantly evolving. Everyone is gushing over Blockchain’s Digital Ledger Technology (DLT) that has brought transformation in the way organizations conduct their business transactions in recent years. The “crypto craze” around is the result of the $600 billion investment in the entire cryptocurrency market in 2017, a number which is only to …
Blockchain has taken the business world by storm. People are talking about cryptocurrencies more than ever and bitcoin is just the tip of the iceberg. According to reports, approximately $1.3 billion has been invested as of now in 2018 only with venture-backed blockchain and cryptocurrency startups are mushrooming across silicon valley. While the banking industry …
The Music industry and piracy go hand in hand. A study says, 95% of all online music is downloaded illegally, causing $12.5 billion of economic losses every year with a loss of $2.7 billion in workers’ earnings. The global music industry is riddled with archaic royalty payment protocol by Performance Rights Organizations or PROs who …
Access to high-speed data and smartphone is disrupting many industries. Interestingly, high-speed data is the single most dominant factor behind the rising content consumption pattern. Tapping into this massive content appetite, online streaming giants such as Netflix, Viu, Balaji Telefilms, Amazon Prime video have disrupted the broadcasting, entertainment & media industry and their long-time rulers …
Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites or any video advertising platform boosts engagement by 22% and 68% of consumers feel positive …
Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social media giant announced that it will now focus on “meaningful social interactions” with family and …
A thin line runs between consumer interest, behaviors and invading their online privacy. For example, while browsing in the net, we have experienced sudden appearance of content as sponsored one on our Facebook Feed or on news site marked as paid content or in the Skype sidebar. Online activities are being tracked by companies whose …
The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their service by investing on original content, prioritizing seamless content delivery and ensuring immersive viewing experience …
In 2017, an estimated 1.66 billion people worldwide purchased goods online Online transaction in the U.S. grew 4 times as much as retail payments from 2013-2017 An average U.S. consumer does approx. 19 online transaction per year The above statistics says it all why digital commerce is a booming business today and why you should …
