Blogs Archives

Smart TV Apps vs Mobile Apps: Where Should OTT Platforms Invest in 2026 28 May 2026

As OTT audiences split between smartphones and Smart TVs, streaming platforms must rethink app strategy. This guide explores how device behavior impacts engagement, retention, monetisation, and long-term OTT growth in 2026. Continue reading →

Streaming APIs Explained: Building Custom Video Experiences 28 May 2026

Behind every seamless streaming experience is a sophisticated layer of technology that most viewers never think about: streaming APIs. Whether you are a developer integrating video into a custom application, or a business owner trying to understand the difference between … Continue reading →

How Does Streaming Work: A Complete Guide 28 May 2026

Whether you’re binge-watching a thriller on Netflix at midnight or tuning into a live concert from across the world, streaming makes it all possible — instantly, seamlessly, and without filling up your device storage. But have you ever paused mid-episode … Continue reading →

How to Build a Subscription Video Streaming Platform from Scratch 25 May 2026

Launch and grow your SVOD platform with the right audience, content positioning, and monetisation strategy. Build loyal subscribers through niche-focused streaming experiences that deliver unique viewer value. Continue reading →

How To Grow A Fast Channel: Audience Building & Ad Revenue Strategies 22 May 2026

Launching and distributing a FAST channel is easy. Sustained growth is not. Learn how programming strategy, viewer behaviour, discoverability, and structured playout operations directly impact retention and ad revenue growth. Continue reading →

OTT User Experience: 10 Best Practices to Reduce Churn in OTT and Keep Viewers Watching in 2026 20 May 2026

Every OTT platform competes on two fronts: the content it offers, and the experience it delivers. According to UserZoom research, 88% of users will not return to an app after a single poor experience. A Forrester study found that improving … Continue reading →

Dubbing vs Subtitles: What Actually Drives Engagement Across Markets? 19 May 2026

When global content became mainstream, subtitles were once considered enough to reach international audiences. But today, as streaming platforms compete for viewer attention across regions, devices, and languages, the debate around dubbing vs subtitles has become far more important than … Continue reading →

How Cloud Playout Works for Broadcasters: 2026 Guide 19 May 2026

Cloud playout solutions offer broadcasters a cost-effective, scalable way to stream high-quality content to global audiences across multiple devices. As internet-based TV streaming grows, platforms like Muvi Playout enable secure, seamless programming with advanced features, from ad management to DRM-enabled content protection. Continue reading →

Video Streaming Resolutions Explained: The Complete 2026 Guide (SD, HD, 4K and Beyond) 13 May 2026

The dynamics of video delivery and consumption are changing rapidly in today’s world and keeping pace with the constantly evolving video streaming standards is becoming a challenging job not for just content owners but broadcasting and streaming distributors as … Continue reading →

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