A Marketer’s Guide to Third Party Data in digital ads 13 January 2022
Third party data is one of the most heard terms in today’s digital Ads market place. But, before diving deep into the exact definition and uses of the third-party data, let’s first discuss what is first party and second … Continue reading
What is a Churn Rate Formula? 13 January 2022
Churn or attrition has been a constant roadblock for any service company. Companies witnessing higher churn rates diminishes their ability to grow and curbs their profits, while adding to their overhead costs. Organizations need to keep a keen eye … Continue reading
Guide to Market Your Live Videos in 2022 12 January 2022
Live streaming is quite the popular way to invite high engagement, promotions and more. From SaaS to entertainment, the mode of streaming is now a very important part of any and all go-to-market plans and strategies. A survey revealed … Continue reading
Video Marketing Strategies for SaaS Companies 11 January 2022
Did you know that 87% of marketing professionals use video as a marketing tool? SaaS video marketing can help you drive traffic, boost SEO rankings, increase audience engagement, build relationships with prospects, amp up your content marketing ROI, and … Continue reading
What is a Database – Everything You Must Know About 11 January 2022
Collection and proper organization of data that allows easy access of information in the future is referred to as “Database”. What is a database? If you spend a good amount of time daily being online on the computer, you … Continue reading
OTT Best Practices for 2022: Staying Ahead of the Curve 10 January 2022
The post COVID-19 era witnessed a lot of changes in the OTT industry- especially digital transformations and adoption to constantly changing virtual and hybrid business landscapes. As a marketer at any experience level, keeping up with these changes isn’t always … Continue reading
How to Integrate Recommendation Engine with Contens 10 January 2022
‘Experts in Content Management’ is the slogan that Contens owns and how! They are one of the leading hubs for newsrooms, so, if your website is on Contens, you are already on to a good start. All you need … Continue reading
How to Integrate Recommendation Engine with News Platforms 07 January 2022
According to wikipedia, the first news platform was created back in 1980 by The Columbus Dispatch. For many years, it was the only online news platform, but since the 1990s, many others joined in. Today, there are millions of … Continue reading
Podcast | The Fastest Way to Reach your Customer 07 January 2022
The unpredicted wave of the pandemic has forced everyone to stay indoors, and while doing so, get involved in digital screens. No doubt the traditional entertainment mediums were there, but that was also affected by the lockdown and they … Continue reading
