According to a MediaCom study, around 70% of teens 13 and over subscribe to YouTube. From an ad-targeting perspective, this is pretty interesting since 64% of teens surveyed spoke about the product that a YouTuber has endorsed and 54% bought … Continue reading
Navigation app Waze partnered with music streaming service Spotify to display its playlists within the Waze app. A number of direct Spotify features are to be included within Waze and vice versa. Within the Spotify app on iOS, Waze users … Continue reading
NBCUniversal International’s SVOD service based on reality TV “Hayu” is going to be launched in Norway and shortly thereafter in Finland, Sweden and Denmark. Its reach will be expanded to 7 countries by end of 2017.
Vodafone is Spain’s first telco to offer 1Gbps fibre connection so as to enable viewing in Ultra HD IPTV and (Over the Top) OTT services. It will be available across 4 million households soon. Initially, Vodafone’s all inclusive package offering … Continue reading
64% of TV viewers watch Hulu more now than a year ago, according to a report by Hub Entertainment Research. According to the report, 56% of respondents watch more Netflix than 12 months ago. There was a rise in Amazon … Continue reading
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