Video-on-demand survey finds 65% of viewers would block ads 05 August 2016
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
80% of total global internet traffic to be driven by video by 2020. 05 August 2016
Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading
SVOD to reach $2,093 million in Latin America by 2021 04 August 2016
A recent report by Research and Markets containing detailed analysis of Latin America’s OTT TV & video market [for 18 countries] predicts SVOD to remain region’s largest OTT revenue source and contribute up to $2,093 million by 2021 from next … Continue reading
LinkedIn announces 30-second video-streaming service 04 August 2016
LinkedIn, which has been recently acquired by Microsoft, takes a clue from Facebook and Periscope and is planning to roll out a video streaming service. The videos are being tested with a restricted audiences of LinkedIn ‘influencers’ for now. Jonathan … Continue reading
Vodacom’s VOD, Video Play services to expand in Africa 04 August 2016
After attracting over 80,000 users in South Africa, Vodacom plans to expand its video-on-demand (VOD) services, Video Play to other countries in Africa now. The launch comes backed by a mobile app launch in August 2015 by Vodacom, which has … Continue reading
