As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
Video game streaming is huge today – yes, viewers who like watching others play video games. Services like UStream and YouTube have cashed in on this phenomenon. According to a report on the Geek.com, in which they have used a … Continue reading
With the success of Super Bowl 50 live streaming by CBS, Comcast is now eyeing the Oscars for live streaming the Oscars! They are driving content on their video-on-demand platform for the promotion of VoD rentals. One such is “Best … Continue reading
The live streaming of Super Bowl 50 has broken all previous records, claimed CBS. According to them, viewership of the big game reached 3.96 million on streaming devices like laptops, PCs, smartphones, tablets and connected TVs like Apple TV, Roku, … Continue reading