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Despite modern sVoD platforms gaining traction, cable companies like Comcast & Time Warner Cable have reported modest growth in the last quarter. Both the companies have reported net subscriber gains, despite having lost 36000 and 32000 respectively. Also their monopoly … Continue reading
A recent report of Ofcom suggests that viewership of TV catch-up & online video streaming has been witnessing an upward pattern over the last year. It shows that video consumption is highest (96%) in the 16-24 age bracket, while it … Continue reading
According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the … Continue reading
A recent extract from the Arqiva’s Millennials Research Project shows the consumer viewing patterns across platforms. It has been observed that on weekdays, people prefer to watch TV. This is when they follow a rather organized routine, and often TV is … Continue reading
Netflix’s entry makes a mark in the Indian OTT space. VoD consumption is high on mobile devices in the country, even when mobile data charges are high. The sVoD services are arguably more expensive than traditional services currently, which has … Continue reading
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