The New World of Broadcasting 07 July 2015
What is “broadcasting”? There was a time, decades ago, when broadcasting was simple: You got a license from the government, built a transmission facility and flung as much power into the ether as you were allowed. Then came cable TV … Continue reading
SVOD subs churn at faster rate than pay-TV customers 07 July 2015
While SVOD platforms like Netflix, Hulu and Amazon Prime Instant Video have been lauded for easy, immediate customer sign-up processes, the fact that exiting these services is just as convenient results in churn that is significantly higher than what … Continue reading
That’s Heavy, Man … 4K Over OTT 07 July 2015
BY NOW, TWO TRENDS are clear when it comes to the momentum around 4K/Ultra HD video. One is that Ultra HD is far more of an Internet-protocol (IP) thing than traditional broadcast video methods. Samsung and Comcast, for instance, … Continue reading
‘TV Everywhere’ Builds Up Box Office Watcher Rentrak 07 July 2015
A less-known fact is that the total hours of primetime viewing across live TV, digital video recorders and VOD services are on the rise, according to Rentrak, a TV and movie measurement firm out of Portland, Ore. Rentrak is … Continue reading
Hulu’s Living Room Viewing On The Rise As PC Viewing Declines 07 July 2015
While the rise of standalone streaming services has been fueled, in part, by increased connection speeds combined with the ubiquity of smart mobile devices, video consumption is still often taking place in the living room. And in the case … Continue reading
