MCN and AOL combine on programmatic TV marketplace 16 June 2015
AOL Platforms, a division of AOL, and MCN , have launched a programmatic private marketplace for television. The platform, launched last month, will make it easier for planners to drive campaigns against a wide portfolio of broadcast linear channels, … Continue reading
On-Demand TV: Press Play 16 June 2015
Can video-on-demand score with consumers while keeping pace with the momentum generated by streaming rivals Netflix, Hulu and other over-the-top services? Recent announcements — including Showtime’s summer launch of an OTT subscription service — reflect the shift in consumer … Continue reading
VOD Ads Gain Traction 16 June 2015
As video consumption gradually shifts to the on-demand model, it’s only natural that the advertising dollars will follow. Based on some recent VOD activity, that could also represent a bit of good news for the advertisers that are pushing … Continue reading
Media heavyweights take on Internet rivals 16 June 2015
Two of China’s leading regional broadcasters have been in the headlines over the past two weeks, as they scramble to transform themselves to compete with a new generation of Web-based private companies that are rapidly stealing their viewers and … Continue reading
VOD broadcast primetime viewing leaps 22% 16 June 2015
Total time spent viewing Free on Demand (FOD) television content increased 22% over the last year, with 32.8 million more hours per month watched in Q1 2015 than two years ago, according to the “State of VOD: Trend Report” … Continue reading
