Muvi Video on Demand (VOD)

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Netflix obtains the streaming rights of Sony Pictures 09 April 2021

  Netflix and Sony Pictures have signed a four-year deal where the OTT player will acquire the US rights to stream Sony movies and become the video on demand platform to showcase those movies after a theatre release. The advantage this partnership holds is online viewers will have the access to view latest content. Scott …

Video On Demand likely to grow by 2025 26 March 2021

  As per an online research, the video on-demand streaming industry is expected to grow five years from now. On demand, video subscriptions are expected to jump from the current 1.1 billion to 1.6 billion by 2025. The subscription growth for Pay TV will not move further than one billion, however, when it comes to …

Disney set to beat Netflix by 2024 17 March 2021

Disney entered the video streaming world in 2019, especially at a time when the streaming market was booming, but despite their late entrance, within sixteen months, Disney has clocked 100 million subscribers, a feat Netflix took them years to achieve. While popular TV shows or movies might get Netflix back in the game, the support …

Hotstar Announces New Subscription Service – Hotstar VIP 21 March 2019

Hotstar, the Indian digital OTT platform, introduces a new subscription service – Hostar VIP, in an effort to increase its audience base. The new subscription service offers Star Network and Hotstar originals content at just Rs. 365 per year. Taking a leap out of the competition in the industry, Hotstar is introducing a completely unique …

Consumers continue to move away from Pay TV 06 October 2017

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

Connected TV Viewers ok with advertising 06 October 2017

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

Streaming accounts for 12% of total TV viewing, says Nielsen data 05 October 2017

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

Young viewers prefer online TV viewing 05 October 2017

According to the mid-year review from Eurodata TV Worldwide and Tape Consultancy, online TV viewing has shown growing success in TV media consumption in major European markets. The data revealed that television audience measurement is expanding and has recently been introduced in 4 countries namely France, the Netherlands, Sweden, and Denmark. Other countries that are …

ALTBalaji among the top 3 revenue earning video streaming apps 05 October 2017

ALTBalaji is among the top 3 revenue grossing video streaming platforms in India It is among the top 3 video streaming apps in the country. Online video platform for original and exclusive shows, ALTBalaji has been ranked amongst the top 3 revenue grossing video streaming app in the country, according to ‘State of Video Streaming …

60% of Hulu viewers opt for binge watching 04 October 2017

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day leaving 32% of viewers watching episodes on a week-to-week basis. 66% of viewing for each …

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