On-Demand Live Streaming could be the future 11 July 2016
Live streaming video is utterly changing media, and the world in general. Within the last three days, Facebook Live chronicled a man’s death from a police shooting during a traffic stop and a case of domestic terrorism. Most impressively, a … Continue reading
61% of millennials subscribe to both pay TV and OTT services 08 July 2016
According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%. Approximately 20% of US broadband households cancelled at least one OTT video service in … Continue reading
Streaming Audio Online surpasses Online Video Streaming 08 July 2016
For the first time, audio streaming has topped video streaming, according to a new report. There have been 114.2 billion audio streams for the first six months of 2016 versus 95.1 billion video streams, according to a report by music researcher … Continue reading
VoD Services to reach EUR 990 million in Germany by 2021 08 July 2016
Following the market launch of US providers Netflix and Amazon and their intensive marketing activities, VoD has gained in popularity since 2014. A total of 43 percent of all German internet users use chargeable VoD services, which is equivalent to … Continue reading
Mobile video to more than double to 2 billion users by the end of 2022 07 July 2016
Worldwide revenue from mobile video will reach $25 billion (€22.5bn) by 2021, according to research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on … Continue reading
52% of Internet users consume content online now using streaming services 07 July 2016
The meteoric rise of streaming services such as Spotify and Netflix may be having a chilling effect on illegal copyright infringement according to new research commissioned by the UK’s Intellectual Property Office (IPO) which has revealed a fall in online … Continue reading
43% of broadband users in Germany now subscribe to a VoD service 07 July 2016
Some 43 per cent of broadband users in Germany now subscribe to a VoD service, according to a report from market research firm GoldMedia. Predictably, Amazon and Netflix lead the market, but less commonly Amazon Prime is way out in … Continue reading
SVOD most used by single independents (78%) 06 July 2016
While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report … Continue reading
Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Advertising-based VoD driving OTT growth 04 July 2016
Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that … Continue reading
