Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Advertising-based VoD driving OTT growth 04 July 2016
Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that … Continue reading
SVOD Subscribers to reach 50 million in Europe by 2020 01 July 2016
New research from the EBU’s Media Intelligence Service shows that subscription video-on-demand (SVoD) subscribers in Europe grew 56% in just one year between 2014 and 2015, and are expected to reach 50 million homes by 2020. The “Market Insights: SVoD … Continue reading
Advertising-based VoD driving OTT growth 30 June 2016
Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that … Continue reading
Sandvine says Amazon is the 3rd biggest streaming video platform in US 30 June 2016
Amazon Video, one of Bezos’ biggest bets, has quickly proven to be on a major growth trajectory for the company, as they now rank as the third biggest video streaming site behind YouTube and Netflix. According to research from Sandvine, Amazon … Continue reading
Percentage of homes with access to both SVOD service and a DVR rose more than 4 points 30 June 2016
Streaming video subscriptions are now just as common in U.S. homes as digital video recorders, according to new research from Nielsen. Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in … Continue reading
Nielsen claims half of US households subscribe to VOD services 29 June 2016
According to a new report from Nielsen, that about half of all households in the US partake in subscription Video on Demand services like Netflix or Hulu. While that number was dangerously close to half back in February, it’s been solidified now. Television viewing habits … Continue reading
5 million Australian households will be paying for online streaming by 2019 29 June 2016
Australians are keen for television and movies streaming over their internet connections with more than 5 million households expected to be subscribed to a service by 2019, which is half of its population. And some would even be willing to … Continue reading
US consumers spent more than $6.6bn on video streaming in 2016 28 June 2016
Fresh data published by Strategy Analytics looks at some interesting trends in the growing US video on demand streaming market and how this relates to DVD and downloads consumption respectively. Altogether US consumers spent more than $6.6bn on video streaming in 2016 … Continue reading
Vietnamese spend more time watching VOD 28 June 2016
According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the … Continue reading
