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So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Cable and satellite providers will steadily lose customers through 2019. The number of US households subscribing to cable TV will drop 0.4% this year, while the number of US households subscribing to satellite TV will drop 1.5%. Continue reading
BBC Three is primarily aimed at the younger generation, featuring shows such as Family Guy, Russell Howard’s Good News and Bad Education. But, according to research undertaken by the BBC, the move will suit the demands of young viewers. Continue reading
While the difference with devices like smartphones wasn’t quite as stark, the overarching finding holds: With nearly every device you can think of — PC, smartphone, DVR, tablet, gaming console — Nielsen saw greater usage among lower-income households. Continue reading
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption. Continue reading
Under the proposal, consumers with subscriptions to online services such as HBO in the Nordics, ProSiebenSat.1MaxDome TV in Germany or Netflix in France, would be able to view content they have paid for when they “temporarily” travel abroad. Continue reading
The figures, contained in recent Television Audience Measurement (TAM) ratings from Nielsen, show sharpest viewership falls in the key advertising demographics. Continue reading
Given the lackluster content we’ve seen from them recently, it’s hard to imagine them staying relevant once cord cutting becomes the norm. Continue reading
About 20% of pay TV customers could sever the pay TV cord in the coming year as frustration with the lack of choice and control over their entertainment packages could reach a head. Continue reading
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