Industry Updates

Live streaming is watched 3X more than saved videos 02 March 2016

Yes, live streaming is viewed for 3 times longer duration than saved videos. And so, Facebook is reshaping the News Feed to accommodate this. While this News Feed wasn’t exactly built for real time live streaming, Periscope and Twitter are … Continue reading

Increase in big TV video streaming 01 March 2016

A new change – according to a report by Adobe Systems Inc., there has been an increase in percentage of viewers accessing video on demand content on Televisions as compared to mobile devices like smartphones and tablets. It was found … Continue reading

Twitter lists ‘live streaming video’ as top priority 01 March 2016

According to a report on TubeFilter.com, Twitter has mentioned ‘live streaming video’ as a top priority for this year, in their annual 10-K report. The category is stated to be ‘a strong complement to the live nature of Twitter.’ Live … Continue reading

Online video from popular networks see a rise in ad prices 01 March 2016

A recent study by Hub Entertainment Research reveals that 34% of digital TV users prefer watching content from reputed media than independent creators. Ad prices are increasing for videos from TV networks and popular film production companies. Users are consuming … Continue reading

YouTube streams ahead 26 February 2016

YouTube is surging ahead of other video streaming sites in terms of traffic. With 174 million unique visitors, it was way ahead of the 84 million of Facebook. Yahoo! witnessed 56 million visitors, Vimeo got 47.1 million, CBS Interactive received … Continue reading

Traditional TV has room for video streaming services 26 February 2016

Despite the strong growth of streaming video services, traditional TV is not nearing the end as some fear. According to Hub Entertainment Research, more than 75% broadband users have accessed online-only content in the last half year. While a similar … Continue reading

Businesses use live streaming to increase engagement 26 February 2016

Live Streaming is trending. Ease of availability, high engagement and affordability are the biggest reasons. Periscope, Facebook Live, Meerkat, and even YouTube’s Live streaming are the popular options today. Businesses are using live stream to connect with their users effectively. … Continue reading

Video streaming services win in the battle for prime-time 25 February 2016

The concept ‘Prime-time’ is something that doesn’t have an impact in video-on-demand services. Hence TV shows that are facing stiff competition for important time slots are being welcomed on streaming services. Time slots play an important role on ratings for … Continue reading

Video streaming on Indian Railways 23 February 2016

Video on demand is gaining ground, and in a big way. PressPlayTV – a video streaming app has introduced its services on Indian Railways. Passengers will be able to access songs, movies, news and other video content over WiFi hotspot … Continue reading

How to measure the Success of Live Content Delivery 23 February 2016

A video on StreamingMedia shows Dylan Armajani – video consultant of Conviva, Tim Siglin – Streaming Media magazine co-founder, Steven Lacoff of Comcast Wholesale and few other experts discuss on how live streaming success can be analyzed. They discuss on … Continue reading