Viacom invests in Roku 22 February 2016
Viacom has recently shared hands in a $45.4 million funding for Roku – the video streaming giant. Other media centric companies like Dish, Hearst, Sky, and News Corp have also invested in Roku. It has raised more than $200 million … Continue reading
Facebook introduces live streaming to the world 19 February 2016
After a limited short run that allowed only selected celebs & US users, Facebook’s live video streaming feature is expanding to countries outside the US. This feature allows users to broadcast video through the facebook app on real time. This … Continue reading
Monetizing from live streaming 19 February 2016
A video on Streamingmedia.com shows how it is possible to monetize live streaming events. The discussion held by experts of the industry explain which approaches are to be taken for advertising, subscriptions, branding, transactions, etc. It focuses on everything related … Continue reading
Video streaming delays not good for brand image 19 February 2016
Mobile video is increasing dominance. Ericsson released a report just before the Mobile World Congress, where they evaluated the impact of network performance on content providers and mobile network operators. In the survey, Ericsson used neuroscience parameters like pulse rates … Continue reading
Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
OTT norms for 2016 17 February 2016
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
Live Streaming record at Grammys 17 February 2016
The 58th Annual Grammy Awards was live streamed online by CBS. Though there were a few technical glitches, CBS claims to have record highs. Live streaming numbers increased by 247% and the number of unique users increased by 192%. CBS … Continue reading
Apple to launch its first original TV series 16 February 2016
News of Apple starting to work on its first original TV series is in. Reports suggest that it will be live streamed through Apple Music. The show will be called ‘Vital Signs’ and will star Dr Dre, the Beats co-founder. … Continue reading
Live streaming of sport events on the rise 16 February 2016
Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading
Disney eyes SVOD service in Australia 15 February 2016
The Walt Disney Company is speaking to telecommunications companies as it eyes launching a subscription video on demand (SVOD) service in the already crowded Australian marketplace. According to The Australian Financial Review, Disney is looking at making Australia is second direct … Continue reading
