Sports A Major Driver In Customers Going Back To Pay-TV 28 September 2015
All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports … Continue reading
Rentrak And AMC Are Jointly Developing A New Demographic Reach Metric 28 September 2015
Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading
Netflix Seems To Know Which Episode Of A TV Series Hooks You In! 25 September 2015
VOD platform Netflix has unveiled the results of a study that proves it’s not the pilot episode of a show that gets viewers invested. In an analysis of viewer behavior, Netflix has found a consistency in the episodes that … Continue reading
Increase In Customer Satisfaction Amongst TV & Internet Subs 25 September 2015
Today, JD Power released its annual surveys tracking customer satisfaction with their Internet and television service providers. The findings of the survey reveal that customers are generally happier with their service providers than they were in 2014. Overall customer … Continue reading
comScore Works Out A New Metric For Internet TV Viewing 25 September 2015
comScore is looking to unify metrics for viewing across the two major viewing platforms – traditional TV and Internet TV – by bridging the platform gap that has plagued TV networks, content owners, advertisers and Nielsen for the past … Continue reading
