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Content Security, Challenges for a VOD Business and the Muvi Solution

Today’s world of digital video is expanding rapidly. Every year brings a new set of devices and even device types, every time with more bandwidth, more computing power, higher-resolution displays and even more portability. Network operators and service providers including the traditional cable, satellite and IPTV providers, the terrestrial broadcasters (managed networks), and the Internet-based over-the-top (OTT) services (unmanaged networks) – are racing to keep up with this demand. Meanwhile, owners of premium video content, including major Hollywood studios, cable networks, sports leagues, and others are working to license their content to these service providers for distribution under a growing array of business models. A major component of these business models is, and has always been, the need to protect the video distribution network from unauthorized consumption and distribution, and to maintain differentiation among the myriad value propositions represented in new business models.

 

While easily accessible and free to use third party open hosting sites like YouTube and Vimeo provide open access for your public facing promos, there comes a time when you need more control over who can access your content, from where they can access it and what they can do with it. Ensuring that your content can only be accessed by registered users is paramount. For any media business, or company with sensitive or commercially valuable video, some commonly used content security techniques on premium video hosting platforms include:

 

1. Digital Watermarking: A digital watermark is data that can be inserted into content as “noise” so that the alteration of the content doesn’t affect end-users’ perception. A watermark is very difficult to remove without damaging the visible or audible content. There are two basic types of watermarks: static and session-based. In static watermarking schemes, in static, a content distributor or delivery network inserts a fixed number or character string as a watermark payload, such as “Copyright 2011 XYZ Pictures”. Session-based watermarking schemes embed the identity of the user or device that receives the content within the content itself.

2. DRM (short for Digital Rights Management): It can be considered as an anti-piracy and remote control technology used by publishers, programmers, musicians and movie artists as digital copyright owners on how people install, listen to, watch and copy digital media files. DRM always applies licensed encryption keys to prevent anyone from duplicating or using the file illegally.

3. Access Management: While your content can be made public and easily accessible, you may wish to restrict access to specific areas of your archive. Controlling access to your media usually requires a registration step for prospective users.

4. Geo-blocking: Geo-blocking is a term used to describe measures online service providers use to limit access to users within a particular geographical area. As a result, people who seek access from outside the geographical area are blocked or restricted. Geo-blocks used for securing content are known as Technological Protection Measures (TPM).

 

An Enterprise Video on Demand Platform like Muvi will enable you to host your content via a discrete, customizable cloud based service. Built-in security features mean you don’t have to worry about your videos, images and audio files being lost or seen by unauthorized visitors to your website.

 

If video is a big part of your business, the risks can be great when self-hosting your media. Providing access to your media can be difficult enough in terms of the technology required to store and deliver your video via a searchable website. But more critically, how can you make sure that only your intended audience can access your media? How do you beat piracy, the most loathed adversary of video streaming businesses?

 

With Muvi, it is not just possible, but also simplified to the core. And this is how we do it:

 

1. By Using DRM: A custom DRM package that spans across all devices without hurting your budget or any policy.

2. State-of-art Customer Access Management: Now use access management techniques like geo-blocking to deliver your content to only your subscribers.

3. Encryption Techniques: All hosted videos are encrypted by Muvi’s encryption engine, making them secure and stream flawlessly.

4. HTTPS and Media Asset Management: HTTPS, or Hypertext Transfer Protocol Secure, is an encryption protocol commonly used by online banks and e-commerce websites. HTTPS encrypts the data being transferred and establishes a secure channel over a non-secure network. Muvi Studio uses HTTPS to ensure that files being uploaded for ingest – either through a web browser or via an API, are transferred securely.

5. Digital Watermarking: Now use your brand logo as a static watermark to protect your video content.

 

As more and more video content finds its way to the world wide web, the need to have improved content security grows. With Muvi’s Video On Demand Platform solution, your content is as secure as it can get and the gateway to earning the maximum revenue from your content remains open forever.

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