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Quarter of millennial broadband homes have cut the cord in favor of OTT

Of all the challenges OTT providers face, Michael Tribolet, chairman, cofounder and CEO of YipTV, may have pointed out the most stressful.

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Speaking June 15 at the Next TV Summit & Expo in San Francisco, Tribolet said OTT operators are still learning how to analyze all the data they’re receiving from viewers using their platforms. And it only gets worse when you’re talking about millennial OTT users. “A.D.D. on crack,” Tribolet quipped.

Finding out what millennials – and all OTT viewers – want is proving more important by the day. New research from Parks Associates found that nearly a quarter of millennial broadband homes have cut the cord in favor of OTT, topping the national average of 15% of all broadband homes that have done the same.

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