Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

3% Subscribers Gave Up Their OTT Video Services In UK In Last 12 Months

Roshan Dwivedi Published on : 13 November 2015
UK Parks Associates Study OTT Video

As per a new Parks Associates study, about 3% of English broadband households gave up their OTT video services in the past 12 months.

The study reports that that the cancellation figure compares to 33% of the broadband households that are subscribed to an OTT service like Netflix and Amazon Prime Instant Video. Compared to the United States, where 9% of broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe, it can be assumed UK has a lesser churn rate.

However, at the root of this churn is content and the high proximity of younger users moving towards more attractive content.

Source : Digital TV Europe

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour