According to a recent report, almost 58% of viewers in the US, who trial an OTT subscription service for free, end up as paying subscribers later. This high rate of conversion suggests that users are actively evaluating various OTT services before making the final adoption.
The study also reflected that, among the users who opted for free trials, 80% were trialing three or more services at a time.
Netflix – the leading video streaming giant, is probably the best example to analyze the potential of free trials in the OTT industry. As the landscape is supposed to be more competitive in the coming years, there is no doubt free trials will play a critical role.