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73% of households in Central and Eastern Europe to opt for Pay-TV by 2020 18 July 2016

The availability of high-speed next-generation fixed and mobile networks is changing video consumption habits in Europe significantly, driving multiscreen video and video-on-demand (VOD), according to a study from Pyramid Research.

High proliferation of connected devices, greater volume of online video catalogues and increasing pay-TV penetration, which Pyramid expects will reach 73% of households in Central and Eastern Europe (CEE) and 69% in Western Europe (WE) by 2020. LTE service adoption will play an important role in driving OTT video adoption across Europe and Pyramid Research expects 4G connections to reach 66% of total SIM cards in WE and 29% in CEE by 2020.

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