As per Tony Gunnarsson, a senior analyst at Ovum, Pay TV will continue to grow at a slower rate without being affected much by the likes of OTT video services such as Netflix.
As per him, global pay TV subscribers will continue to grow by 1-2% annually by 2018 and cable may decline from next year at a low rate of about 0.4%. Pay DTT and IPTV will grow, compensating for this decline, he said.
OTT services on the other hand, have wound up the growth rat eto a double globally in 2014. Revenues remain but Ovum predicts total OTT revenues of US$14 to US$15 billion this year, growing to US$24 billion by the end of 2019.