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Amazon enlarges video-on-demand service offering

E-commerce giant Amazon is planning to introduce new Video on demand service, Free Dive. The new VOD service will provide Fire TV Stick owners access to thousands of hours of TV shows and movies. Amazon already offers Prime Video as video on demand service.

Free Dive will be Amazon’s ad-supported video streaming service. It will reportedly include commercials by paid sponsors. Free Dive could give Amazon a chance to rival video streaming service, Roku, which also has its ad-supported streaming service for owners of its devices.

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