The news for the ecosystem is diversified DRM and PVR support. Multi DRM solution enables the VOD service providers to support Mobile OTT, STB OTT and IPTV. Today the most important thing is to enable content access anytime and anywhere and from any device. That is why the operator cannot be tied up with one DRM solution. The two main goals of operators are to support variety of devices and content purchasing models in order to have satisfied and returning customers.
“I believe that beside multi DRM, cloud PVR and Android are becoming the mainstream of TV operating systems, and are obligatory requirements to be supported by any provider of Interactive TV platform. So we are now empowering service providers to select the PVR solution they like: network-PVR, local-PVR or Cloud-PVR.
Today the IPTV industry is all about Ultra High-Definition (4K) video, which is the next big step in TV technology. But Android TV is a game changer, bringing a whole new set of services and business models for end users and all players in the ecosystem. It will be interesting to see how big online players such as Google and Amazon are expending and leaving their footprint with Internet television.”, says Beenius
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