Leading financial services company, Barclays has shifted its focus on investing funds for video on demand platform in order to assist the British Production firms to develop original content for video streaming platforms like Amazon and Netflix. Established originally in March 2017, the fund has now been doubled to £200 million. Production media companies to get benefitted from this decision includes Drama Republic, and Roughcut Television.
Lorraine Ruckstuhl, Head of Media at Barclays Corporate Banking quoted, “ With more SVOD platforms on the way and a growing focus on original content, demand is set to increase further and finance providers will have to keep innovating to meet changing funding requirements. We’re demonstrating our commitment to help the UK’s production companies make more world-class programming by doubling our SVOD fund and will also develop new financing options for the sector as the industry continues to evolve.”