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Binge viewing in the US increasing 11 August 2017

Binge viewing on the rise

As per research from the Diffusion Group, binge viewing in the US is increasingly becoming universal, with 9 in 10 adult broadband users in the country bingeing at least occasionally.

The analysis further categorizes three groups of adult broadband users (ABUS) in terms of their binge-viewing habits and includes the following:
>> heavy bingers who binge daily and comprise 14% of ABUs; medium bingers that binge on video monthly but not daily consisting of 51% of ABUs, light/non-bingers that make up 21% of ABUs that binge less than a month and 14% that do not binge at all.
>> Appetite of binge on boxsets is growing as per a study from UK broadcast regulator Ofcom and it reveals that the frequency of binge viewing leans strongly in favor of younger adults.
>> TDG analysts found that the frequency of bingeing is strongly related to the viewer’s age.
>> For instance, 58% of heavy bingers are between 18 and 34 whereas 56% of light/non-bingers are 45 and older.

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