Written by: Roshan Dwivedi
Global online music broadcaster, Boiler Room is prepping up to launch a video streaming platform, 4.3 that combines curated content and live events. The online video streaming platform will offer content supported by multi-faceted events that combine screenings, live music, installations, and DJ sets.
Stephen Mai, chief content officer, Boiler Room quoted, “Audiences are tired of white noise delivered by publishers who are trying to hack an algorithm through engagement bait content,” he said. “4:3 is a cultural institution and will present content with purpose.”
Boiler Room is working to collaborate linear broadcast channels and traditional streaming platforms for bringing curated content to its 5 million viewers’ base.