BritBox, the American OTT service has bagged 150,000 subscribers in the last six months which has taken the total subscriber count of the streaming service to 400,000. BritBox is currently competing with Netflix, Prime Video, Hulu, etc.
Tim Davie, Endemol Shine Chief Executive at the IBC technology conference said, “We’re not trying to beat Netflix in that market, I think that might not work but what we are doing. We saw an opportunity where there are a lot of people, not just expats, that would like a deeper [service]. It’s gravy. You have to be humble about the US and these big markets because it can be very difficult to arrive and say ‘I’m here’ but if you can get those big niches right, it’s big money.”