Written by: Roshan Dwivedi
This year’s CASBAA Convention, which is taking place at the new venue of Hong Kong’s Intercontinental Hotel, will touch on a wide range of issues related to OTT platforms, including revenue drivers, technologies, audience behaviors and regulations.
“Whilst we cannot deny the role that linear TV will continue to play a role in the region, we must face the reality that OTT is here to stay and adapt accordingly,” said Christopher Slaughter, CEO of CASBAA. “The simple truth is that companies that fail to evolve will be left behind. By taking a look at some of the best practices in the industry, both in our neck of the woods and further afield, it is our belief that the CASBAA Convention will help our members find ways to navigate—and even conquer—these unchartered seas.”
Carrie Lam, the chief secretary of the Hong Kong SAR Government, will open the event, followed by AOL’s David Shing providing an overview of the digital landscape, focusing on how OTT is now permeating every aspect of the content industry. Giving a U.K. perspective, Tom Mockridge of Virgin Media will discuss how the broadcast and digital landscapes have become increasingly intertwined and Virgin’s in this space. Li Ruigang of China Media Capital will be giving the China keynote speech. He will discuss how his investment strategy has helped establish him as one of the major players in the region bridging both the Chinese and international media landscape.
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