Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Consumer behavior being affected by VOD 26 June 2017

Video on Demand or VoD

Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences.

Some stats from the latest Establishment Survey point out that total TV viewing for all adults is at 89.7%. Viewing on a TV set accounts for 86.7% whereas streaming is currently at about 10% equals 3.8 million of the total TV market of 34.7 million.

Currently, there are more than 14 million pay-TV viewers meaning that consumers want to pay for what they would like to stream.

South Africans have access to entertainment options including DSTV, Netflix, Showmax, Google Play, iTunes and DEOD (Digital Entertainment on Demand).
DEOD is the first fully converged on-demand, pay-per-view and linear internet TV service in South Africa. DEOD Television viewing lets audiences tailor their packages based on their individual needs. Read More

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023
On Premise Vs Cloud: Which is Best for your Video Business?

On Premise Vs Cloud: Which is Best for your Video Business?

  On premise Vs cloud – in order for us to determine which is best for the video business, first...

13 March 2023
Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

  Muvi is all set to unveil the world’s first no-code OTT platform and its latest offerings at NAB 2023...

10 March 2023




 

Book a Meeting
close-link