CEO Wanda Matandela has told in an interview that the South Africa-based cinema company, Ster-Kinekor is eyeing the video on demand market in South Africa. The service is expected to be transactional based. Matandela said that even though international VOD services are getting popular in South Africa from companies like Netflix, Apple, and Google, there is a room for them to enter the market.
Matandela also mentioned that Ster-Kinekor is a stronger brand in South Africa and has a diverse audience. He also mentioned that Netflix in only targeting wealthy households and does not allow signing up without a Credit Card. For subscription services to really take off in South Africa, broadband will have to be more accessible.